... parts. Last month we explored the results of combined marketing and slots initiatives that drove significant value to the bottom line ... how to effectively cluster games and customers in future articles in the series. Dimension 2: Gender In looking at the ...
Story - CEM Staff - 01/05/2011 - 07:18 - 0 comments - 0 attachments
... view of each player, enabling better and more efficient marketing so that players get exactly what they want, based on their own ... of this final issue in the series. Indeed, many of the articles from company executives cited products already launched that leverage ...
Story - Anonymous - 10/02/2009 - 11:53 - 2 comments - 0 attachments
... drew more response from around the world than many other articles I had published. Therefore, I can see there is an industry need to try to explain the basics behind many of the marketing programs that are so arbitrarily adopted by casinos around the world. ...
Story - Anonymous - 07/14/2009 - 11:59 - 0 comments - 0 attachments
... Steve Walther, Vice President, Marketing ... Don Doucet, V.P., Business Strategy, Products and Marketing ... Dan Savage, Vice President of Marketing ... or take with them. CEM has the content that matters, with articles for operators, suppliers, regulators, lawmakers, tribal gaming and ...
Story - CEM Staff - 01/13/2011 - 03:20 - 0 comments - 0 attachments
... configuration will be covered much more in-depth in later articles in this series where we will expand on the different options and how ... Cardno, “Perspectives of Data: Financial vs. Slots vs. Marketing,” Casino Enterprise Management , June 2010, pp. 20 - 23. ...
Story - CEM Staff - 09/03/2010 - 16:13 - 0 comments - 0 attachments
... your business’ capabilities and limitations. From a marketing strategy perspective, management can undertake an analysis with a ... have you written any Desmond have you written any articles, or do you know of any good information sources on entry strategies ...
Story - Anonymous - 09/30/2009 - 09:25 - 4 comments - 0 attachments
... published on the Sites (including, but not limited to articles, blog entries, comments, text, photographs, images, illustrations, ... but not limited to, developing, manufacturing, and marketing products or services incorporating such ideas, concepts, or ...
Page - pwall - 08/27/2010 - 11:19 - 0 comments - 0 attachments
... book release, the humorous and helpful Conrad on Casino Marketing , a new adhesive remover swab from KICTeam, and RAMPBOSS' Vehicle ... in the gaming industry. Culled together from dozens of articles and columns Conrad has written for Casino Journal and Native American ...
Story - Anonymous - 06/24/2009 - 06:01 - 0 comments - 0 attachments
... struck the casino industry. Most practicing casino marketing executives have not faced this situation before. With some ... their visit, which will be the subject of our next two articles.) You have optimized your website and are engaged in SEM (Search ...
Story - Anonymous - 06/18/2009 - 11:26 - 0 comments - 0 attachments
... to conduct satellite games and tournaments and to target marketing efforts to potential visitors. The best gambling brands are casino ... Nevada, Las Vegas. Thompson is a published author and his articles on gambling have appeared in numerous publications. He has made ...
Story - CEM Staff - 11/02/2010 - 08:37 - 0 comments - 0 attachments
Click a term to refine your current search.