Search: articles, marketing, 2010

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Manufacturers Weigh In

... These feature articles discussed the importance of the casino industry going green and what ... And according to Bally’s Vice President of Marketing Dan Savage, “Bally is the first gaming company in the U.S. and ...

Story - Anonymous - 03/04/2010 - 16:04 - 0 comments - 0 attachments

Why Do I Need Math? Pt. III: Gaming Interactions: The Invisible Force of Social Networks

... This is the third in a series of articles on gaming floor analysis; in these articles we use mathematical models ... both parties are engaged in one-on-one communication. In marketing, this communication is focused on knowing the consumer’s ...

Story - Anonymous - 01/13/2011 - 06:22 - 0 comments - 0 attachments

Pieces of the Puzzle: Architectural Choices - Water Features

... Editor’s Note: CEM continues its new series of articles in place of our past Architecture, Construction & Design Update. ... or resort,” said Christopher Foster, VP of sales and marketing for COST. “The sounds and sights of any style water feature are ...

Story - CEM Staff - 11/02/2010 - 08:37 - 0 comments - 0 attachments

Pieces of the Puzzle: Architectural Choices - Entry Doors

... Editor’s Note: CEM is launching a new series of articles in place of our past Architecture, Construction & Design Update. ... rated doors. Chuck Tamblyn, senior vice president of marketing and customer support, says: “TruStile believes that all of the ...

Story - Anonymous - 06/01/2010 - 06:00 - 1 comment - 0 attachments

The Blackjack Approximator

... Author’s Note: This is the second in a series of six articles, each penned by an elite executive at Barona Resort & Casino, ... Approximator can help the table game executive improve marketing abilities by being able the find the players that are worth the most ...

Story - Anonymous - 06/01/2010 - 06:00 - 1 comment - 0 attachments

Tech-Based Table Games

... Note: This is the third installment in a series of articles on the business principals that have propelled Barona Resort & ... Make no mistake—casinos love technology. Ask your marketing director what they would do without their synchronized data blasts on ...

Story - Anonymous - 07/01/2010 - 06:08 - 0 comments - 0 attachments

Gaming Floors of the Future, Part V: An Analyst’s Guide to Slot Floor Optimization

... as well as some common and costly traps to avoid. In later articles, we will dig deeper into multi-variable analysis and show how these ... . Dr. Ralph Thomas is Vice President of Database Marketing for Seminole Hard Rock Gaming. During his years in the casino ...

Story - CEM Staff - 11/02/2010 - 08:37 - 0 comments - 0 attachments

Engineering Luck

... Author’s Note: This is the first in a series of six articles, each penned by an elite executive at Barona Resort & Casino, ...         We see marketing campaigns designed around this concept all the time. “Loosest ...

Story - Anonymous - 05/03/2010 - 05:54 - 0 comments - 0 attachments

Foxwoods Hires Steve Karoul as Vice President of Casino Marketing

... has joined the organization as Vice President of Casino Marketing. In this role, Karoul will plan and implement promotional programs ... renown lecturer and an author who has published numerous articles over the years on Casino Marketing.   About Foxwoods ...

CEM Newswire - CEM Staff - 12/07/2010 - 16:21 - 0 comments - 0 attachments

Viejas Casino Names New GM, VPs of Marketing and HR

... that add a combined 40-plus years of casino management, marketing and human resources experience to the San Diego County gaming and ... a number of textbook chapters, peer-reviewed journals and articles for industry journals ranging from Gaming Law Review & Economics ...

CEM Newswire - CEM Staff - 12/03/2010 - 13:30 - 0 comments - 0 attachments