... These feature articles discussed the importance of the casino industry going green and what ... And according to Bally’s Vice President of Marketing Dan Savage, “Bally is the first gaming company in the U.S. and ...
Story - Anonymous - 03/04/2010 - 16:04 - 0 comments - 0 attachments
... This is the third in a series of articles on gaming floor analysis; in these articles we use mathematical models ... both parties are engaged in one-on-one communication. In marketing, this communication is focused on knowing the consumer’s ...
Story - Anonymous - 01/13/2011 - 06:22 - 0 comments - 0 attachments
... In our earlier series of articles, we showed how market basket analysis can be used to produce a set of ... clusters provides information that can be used to optimize marketing operations. The example presented uses simulated data from a small ...
Story - Anonymous - 01/11/2011 - 14:18 - 0 comments - 0 attachments
... Editor’s Note: CEM continues its new series of articles in place of our past Architecture, Construction & Design Update. ... or resort,” said Christopher Foster, VP of sales and marketing for COST. “The sounds and sights of any style water feature are ...
Story - CEM Staff - 11/02/2010 - 08:37 - 0 comments - 0 attachments
... This is the first in a new series of articles on gaming floor analysis; in these articles we will first discuss the ... to the data, for example, measuring the lift from a marketing campaign. The next step is to use the association rules to build ...
Story - Anonymous - 08/28/2010 - 15:21 - 0 comments - 0 attachments
... Editor’s Note: CEM is launching a new series of articles in place of our past Architecture, Construction & Design Update. ... rated doors. Chuck Tamblyn, senior vice president of marketing and customer support, says: “TruStile believes that all of the ...
Story - Anonymous - 06/01/2010 - 06:00 - 1 comment - 0 attachments
... Author’s Note: This is the second in a series of six articles, each penned by an elite executive at Barona Resort & Casino, ... Approximator can help the table game executive improve marketing abilities by being able the find the players that are worth the most ...
Story - Anonymous - 06/01/2010 - 06:00 - 1 comment - 0 attachments
... Note: This is the third installment in a series of articles on the business principals that have propelled Barona Resort & ... Make no mistake—casinos love technology. Ask your marketing director what they would do without their synchronized data blasts on ...
Story - Anonymous - 07/01/2010 - 06:08 - 0 comments - 0 attachments
... Author’s Note: This is the first in a series of six articles, each penned by an elite executive at Barona Resort & Casino, ... We see marketing campaigns designed around this concept all the time. “Loosest ...
Story - Anonymous - 05/03/2010 - 05:54 - 0 comments - 0 attachments
... Note: This is the first in a series of three articles discussing how "market basket analysis," which is well known ... placement, merchandizing, procurement, staffing and marketing decisions based on what is termed "market basket analysis." ...
Story - Anonymous - 06/05/2009 - 13:31 - 0 comments - 0 attachments
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