Casino Enterprise Management

Latest Trends in Mobile Gaming

Mobile Gaming Market Overview
Given the mobile technology advancements powered by continuous sales of smartphones, tablets, iPhones and a variety of other mobile devices mobile gaming industry has occupied the entire market niche in remote gambling industry segment. Furthermore, the expected development of mobile technology is sure to make mobile games more feature-reach and playerfriendly.

In 2010 in the USA alone mobile phone and tablet gaming sales reached $898 million, which shows more than a double increase since 2005 and this number is predicted to reach $1.6 billion by 2015.

Though most of digital gaming market revenues come from console and PC-based platforms, mobile gaming revenues show continuous and stable rise with around $900 million increase over a year and is expected to reach and even exceed $11.4 billion.

Due to the popularity of iOS-based devices and the quick penetration of Android into the mobile gaming market, online casino operators highlight the increasing betting from mobile phones.

Thus, one of the online gambling industry leaders Paddy Power reported that 34% of its regular active customers now access their gaming services from mobile devices which results in fourfold revenue increase.

Independent research released in the UK revealed the rise in net mobile gaming revenue from £19 in 2009 to £41 in 2010. Due to the efficient system of gaming regulation the UK is one of the European online gambling leaders with mobile betting one of the most popular trends. With advanced technologies employed UK sports bettors can conveniently place their bets with the help of their mobile devices. According to the recent industry studies, revenue from players making their bets online in the UK has increased by 29% in the first six months of 2011.

The number of downloads from the App Store in March 2011 was reported to be 5 million games a day. This is a collective number of downloads made by over 63 iOS gamers across Europe and the USA with 2.5 games per month each.

The research data also reveal that over 88% of the top 300 games available on the App Store are free, however, given the in-built options of in-app purchases, it is in-game spending that account for 40% of the total revenues for iPnone/iPod Touch and 32% for iPad.

The general App Store survey for the US, the UK, France, Germany, the Netherlands, Belgium and Spain revealed particularly interesting data in terms of popularity of gaming apps for various Apple devices.

At the same time the number of iPad users is quickly increasing and is now 32% compared to 40% of iPhone/iPod Touch users. The entire App Store study proved that iOS game development constitutes a large and profitable market segment with multiple business opportunities, particularly due to the profits gained from in-app purchases.

To download the entire white paper, visit www.viaden.com/learn-industry/white-papers.html.

About Viaden Gaming

Viaden Gaming is an acknowledged online gaming software company fully licensed by the Isle of Man Gambling Supervision Commission and offering optimal online gaming solutions from development through to delivery and maintenance.

The company delivers its i-gaming solutions backed up by deep technical expertise, quality-driven service delivery model and customer-oriented approach. The range of company products involves online casino, online poker, and sportsbook software, mobile casino and social poker.

To help online gambling operators unleash the full potential of online gambling industry, Viaden Gaming provides a variety of white papers based on the latest research and analysis of the current trends in the online gambling market.

Since starting an online casino is a great business challenge it is particularly important for the operators to be aware of their target audience, the most popular gambling habits and preferences. That is exactly why Viaden Gaming launched a series of white papers that touch upon socio-demographic data of typical gamblers, differences in male in female gambling activity, evolving market trends, the comparative analysis of different gambling opportunities, the latest updates in the gambling legislation worldwide and a variety of other industry related facts.

Viaden Gaming white papers are aimed at delivering timely industry-related information that sheds light on the competitive industry advantages and the peculiarities of online gambling business development. For more information about Viaden Gaming, visit www.viaden.com.