E-mail Marketing

The ACEME e-mail database is made up of casino managers and gaming executives worldwide. What a great way to get your name out into the industry! The continuously updated e-mail list is a compilation of many in-house data gathering efforts, including the CEM subscriber database, ACEME Events attendee lists, and www.CasinoEnterpriseManagement.com registrants. The list is constantly being worked and includes approximately 9,500 individuals. E-mail blasts are sent in the early morning hours on Tuesdays, Wednesdays or Thursdays to ensure the highest open rates possible.

Rate
25 cents per delivered e-mail. The number will fluctuate based on our current database, but the approximate count is 9,500, costing $2,375.

Artwork
Either submit artwork for the e-blast, or enlist the help of our talented and capable design staff. Design services are offered at an hourly rate of $150.

If you choose to design your own e-mail marketing pieces, please adhere to the following to ensure the best delivery and appearance:

•    Banners, navigation bars and high-priority content should appear near the top of your e-mail. Preview panes typically include the top 300 pixels of the e-mail.
•    Use basic HTML. No external style sheets, frames, image maps or attachments.
•    HTML templates should be no wider than 700 pixels.
•    Use tables. We recommend stacked table structure.
•    No JavaScript.
•    Do not use forms unless absolutely necessary.
•    Images should be 72 dpi with their height and width both defined. Use absolute paths.
•    Do not use flash or other plug-ins. Link to a hosted landing page if you would like recipients to view plug-in content.
•    For plain text e-mails, wrap up the text after 65 characters.
•    All featured content should appear in the top 420 pixels of the e-mail.

Before submitting to us, test your template by sending it to as many different e-mail accounts and e-mail programs as possible to ensure it appears as you would like it to. We will also send you a test before it goes out to make sure it is correct.

For more information, please call us at (701) 293-7775.

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emailmarketing_1111_hr.pdf3.9 MB