Casino Enterprise Management

Fortune 50 marketer joins North America’s largest resort casino

MASHANTUCKET, Conn.--(BUSINESS WIRE)--Foxwoods Resort Casino® said today that it has named the former head of global marketing for Verizon Business to be its Chief Marketing Officer. Rebecca G. Carr has joined the Foxwoods executive team reporting directly to CEO Scott C. Butera. Her appointment is effective immediately.

With more than 25 years’ experience marketing some of the world’s largest and most prestigious brands, Carr will play a key role in shaping Foxwoods brand identity as it prepares to compete for both consumer and corporate business in the Northeast and beyond.

“Rebecca is a highly skilled marketing professional with world class experience,” said Butera. “Her proven track record for both leading high performing teams and establishing global brand prominence for Fortune 50 businesses will be a tremendous asset to Foxwoods as we look to transform and elevate our brand in the market.”

As Chief Marketing Officer, she will be responsible for all aspects of marketing and communications including strategy, competitive intelligence, advertising, brand, segmentation, direct marketing, interactive (web) and social media, events, promotions, loyalty programs, sponsorships, and public relations.

Prior to joining Foxwoods, Carr was Vice President of Global Marketing at Verizon Business where she led the company’s marketing initiatives targeted to national and multi-national businesses. She successfully transformed its brand to a solutions and consulting business and elevated sales effectiveness in key strategic products. Under her leadership, Verizon Business grew its global market share and elevated its perception in the market.

From 2003 to 2006, Carr was the Vice President of Marketing for MCI Communications where she was responsible for brand, communications, segmentation, sales enablement and marketing campaigns globally. She led the re-branding and re-listing efforts for MCI and established it as a global market leader.

Carr spent the first 11 years of her career in sales where her ability to understand clients’ business objectives coupled with powerful value propositions made for a winning combination. She sold multi-million dollar global solutions to Fortune 100 businesses and was consistently awarded as a top performer.

Carr is a graduate of William Smith College where she earned a Bachelor of Arts degree. She spent a year in Paris at the Institute of European Studies. Carr has held trustee positions within charitable organizations and has been an active member of several mentoring organizations. She is a native of New England and New York.


About Foxwoods and MGM Grand at Foxwoods

North America’s largest casino, Foxwoods Resort Casino® (www.foxwoods.com), is located at the Mashantucket Pequot Indian reservation in southeastern Connecticut. Owned by the Mashantucket Pequot Tribe, Foxwoods is the East Coast’s premier entertainment destination with four award-winning hotels, six casinos with more than 6400 slots and 350 table games, 97 poker tables in the only WPT World Poker RoomTM on the east coast, High Stakes Bingo Hall and Racebook. Foxwoods also provides two renowned spas, 115,000 square feet of meeting space, a 50,000 sq. ft. ballroom, two theaters and two 18-hole championship golf courses. Foxwoods supports responsible gaming, and plays a leadership role in the Connecticut Council of Problem Gambling, of which it was a founding entity. For more information, call 800-FOXWOODS or visit www.foxwoods.com.


About the Mashantucket Pequot Tribal Nation

The Mashantucket Pequots are a native Algonquin people in southeastern Connecticut who endured centuries of conflict, survival, and continuity on and around one of America’s oldest Indian reservations, established in 1666. As the first native people within the borders of the continental United States to suffer attempted genocidal massacre by Puritan Colonists in 1637, the Pequots and their repatriation is an unprecedented story of restoration exhibited in detail at the Tribe’s world-class Museum and Research Center (www.pequotmuseum.org). Today, the Mashantucket Pequot Tribal Nation owns the largest resort casino in North America, Foxwoods Resort Casino (www.foxwoods.com), along with several other economic ventures, including the Lake of Isles Golf Course (www.lakeofisles.com); a joint-venture partnership establishing the MGM Grand at Foxwoods; and Foxwoods Development Company, dedicated to world-class resort development throughout the United States and Caribbean. All together, the Mashantucket Pequot Tribal Nation remains one of the State of Connecticut’s highest tax payers and largest employers, and has contributed more than $3 billion to the state of Connecticut in accordance with the Tribe’s gaming-revenue-sharing agreement, established in 1993. Likewise, the Tribe provides significant financial contributions to state and local nonprofit organizations that support neighboring communities.