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Endemol Extends Licensing Contract with SPIELO International
November 18, 2011
LAS VEGAS, NV — SPIELO International USA, LLC has announced that it has signeda contract with Endemol, a world leader in entertainment programming, to continueas the exclusive third-party licensor of the successful DEAL OR NO DEAL™(DOND) brand in the land-based gaming sector.
The contract gives SPIELO International the rights to use additional Endemol-ownedbrands in its gaming content and products.The contract also includes provisions for SPIELO International to expand its DONDlicensed products into new markets beyond the commercial casino gaming segmentand across other gaming channels.
The agreement marks the third contract between Endemol and SPIELOInternational dating back to 2003.In those eight years, SPIELO International has placed eight different versions ofDEAL OR NO DEAL games in casinos in five continents and 49 countries, includingthe U.S. and Canada. The products – DOND Rapid Link™, DOND TheExperience™, DOND Mega Deal™, DOND What’s Your Deal™?, DONDPassion™ 3-Reel, DOND Passion™ 5-Reel, DOND Multigame Bonus™, andDOND Banker’s Wheel™ — have been featured in more than 400 North Americanproperties across 26 states and seven provinces.SPIELO International’s latest DOND licensed product, DEAL OR NO DEAL™ Join’NPlay™, is the most anticipated product launch in the company’s history, withapproximately 100 casinos signing on as the first to carry this North American title,with many more expected.
Host Howie Mandel guides players through this entertaining, fully-themed DEAL ORNO DEAL Join’N Play linked community game. Offering a unique time-basedCommunity Bonus that’s guaranteed for qualified players, an innovative multipliersixth reel, the max-bet-activated Howie Jackpot, and three base game MysteryBonuses, Join’N Play is rich with features, challenges, and surprises that everyplayer will find thrilling. The giant wall of five 46” LCDs creates a big impact, whilenew Vu Slant™ cabinets provide optimal viewing angles and comfort for players.“The DEAL OR NO DEAL brand represents SPIELO International’s most successfullicensed brand to date.
When players see the DOND brand, they immediatelyassociate it with an opportunity for excitement and entertainment,” said WalterBugno, President and CEO of SPIELO International.“The DOND game show features inherently exciting features that are a natural fitfor a casino game. For instance, the Briefcase Bonus is arguably the industry’sperfect pick-a-prize bonus, requiring players to choose a strategic ‘take or risk’approach that they find thrilling. We’re pleased to continue and enhance ourrelationship with Endemol and its powerful licensed assets.”Oliver Gers, CEO of Endemol Worldwide Brands, said, “SPIELO Internationalhas generated impressive synergy between our brands over the last eight years.
Their designers have taken the qualities that make DEAL OR NO DEAL aninternational television hit and skillfully conveyed them into entertaining games.We’re looking forward to continuing our relationship with SPIELO International andgenerating more successful game variations on our brand.”
SPIELO International is a world leader in the design, manufacture and distribution of top-performing games, cabinets, centralsystems and associated software for legal gaming markets around the world. It offers a complete range of end-to-end gamingproducts for diverse gaming segments, including distributed government-sponsored markets, commercial casino markets, andAmusement with Prize (AWP) markets.
SPIELO International serves more than 1,500 customers on five continents and has shippedmore than 200,000 gaming machines worldwide, and holds more than 300 gaming licenses. Of those, it is licensed to sell machinesin 25 U.S. states, including Nevada, as well as to 142 tribes.SPIELO International is 100 percent owned by Lottomatica Group, a market leader in the Italian gaming industry, one of the largestLottery operators in the world based on total wagers, and a leading provider of lottery and gaming technology solutions worldwide.SPIELO International is also an affiliate of GTECH, a leading gaming technology and services company. SPIELO is a platinummember of the Gaming Standards Association, and supports open industry standards such as Game to System® (G2S®) and Systemto System® (S2S®). For more information on SPIELO International and our products, please visit our website at www.spielo.com.
