Casino Enterprise Management

Operator chooses Bally Systems to enhance core execution capabilities


LAS VEGAS, November 15, 2011 — Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino-management, mobile and interactive solutions, and networked systems for the global gaming industry, today announced the completion of a new enterprise-wide systems contact with Peermont Group Pty. Ltd. Africa.

Bally will replace competitors’ systems at 10 casinos in South Africa and Botswana in 2012.

The installations include a broad array of Bally’s latest systems applications, including SDS™ for Windows® and CMP™ casino-management systems. Peermont will also deploy Bally’s award–winning iVIEW Display Manager™ (DM) to provide a unique and exciting experience at the gaming device to specific targeted players at select locations.

“We know Bally Technologies’ systems will provide stability for our operations and better capabilities to service our valued guests,” said Peermont Chief Operating Officer Leon Kok. “The solutions from Bally provide scalable, long-term value across our properties and a great foundation for the future. Furthermore, we’re excited to convert this long-standing collaborative understanding and relationship with Bally into a formal agreement.”

Bally’s SDS Windows solution will be connected live to more than 3,200 gaming machines across Peermont’s operations using the latest high-speed networking technology.

Bally’s widely used promotional products Power Bonusing™, and Power Winners™ will be used by the gaming operator to aid in retaining existing players and attracting new guests to the properties.

Additionally, the TableView™ real-time table management solution will be deployed at Peermont. The casinos will also utilize Bally Business Intelligence™ for group-wide analytical, campaign management, and floor-monitoring capabilities across all properties to make well-informed decisions through the use of strong, objective data points.

Bally’s CoolSign® media-management solution will provide Peermont with integrated capabilities to deliver messages to players across all avenues of selected resorts, including restaurants, bars, and casino gaming areas.

“Peermont has chosen a solid foundation of core products,” said Ramesh Srinivasan, Bally’s President and Chief Operating Officer. “We look forward to working closely with Peermont and providing them with sound execution systems that enable them to excel in their daily operations.”



About Peermont

The Peermont Group holds seven casino licenses in South Africa and three in neighboring Botswana. They operate a total of 14 properties, nine in South Africa and five in neighboring Botswana. Collectively, these 14 properties offer 3,251 slot machines, 148 gaming tables, and 1,631 hotel rooms. The Company’s flagship property is Emperors Palace Hotel Casino and Convention Resort, which is strategically located in the Johannesburg metropolitan area next to OR Tambo International Airport. In addition to Emperors Palace, the Company’s property portfolio includes six other casino resorts, three stand-alone casinos, and four stand-alone hotels. Certain of the Peermont Group’s larger casino resorts also feature convention facilities and theatres. For more information, please visit http://www.peermont.com.

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube and LinkedIn.