Casino Enterprise Management

Show affirms ATRONIC’s commitment to the Mexican market

MEXICO CITY, Mexico -- ATRONIC International showed its top-performing products for the Mexican market at the ELA gaming show, which took place at the Centro Banamex Convention Center on May 4 and 5, 2011.

Visitors were impressed by the brand-new OXYGEN™ cabinet, including the diversity™ multi-game featuring four “color” game suites, including Amazing Amber™. Several and unique core games were on display, including Jump&Win™, Dolphins Moon™, and Volcano Bay™.

ATRONIC also displayed a bank of ten HOT&WiLD™ progressive linked machines, plus two Keno and Master Roulette games. ATRONIC included eight e2™ cabinets featuring four DOGGIE CASH™ and four Magic 5’s™ machines.

Latin American customers were impressed by the modern design of the new OXYGEN cabinet. OXYGEN’s 22-inch screen and immersive sound system create an outstanding player experience. OXYGEN is comfortable for all types of players, and its simplified button panel enhances the play experience.

The HOT&WiLD bank attracted the most attention at the booth. Dr. Cash and Miss Fever entertained guests with exciting jackpots and intriguing bonus games. Doggie Cash’s adorable dogs and fun bonus feature make it one of the most popular and successful games by ATRONIC in Latin America, and that was reflected in the attention it received at the show.

ATRONIC’s Systems Division presented its CRYSTAL.WEB™ and CRYSTAL.net™ applications on two OXYGEN diversity multi-games and two core games. Visitors were compelled to stop at a special desk at the booth that exhibited ATRONIC Systems’ latest products for Latin American casinos.

"Mexico is the biggest market in the region right now in terms of potential. Every manufacturer, operator and supplier has turned its attention to Mexico over the last two years,” said Jessica Luna, Sales Director for Latin America. “ATRONIC, as one of the leaders in Latin American market, has assigned some of its best resources to serving the Mexican customer base, and a lot of effort is being put into this. We are confident that we are moving in the right direction. The ELA show has been very positive for us, and we have exceeded the results that we expected this year.”

Agustín Nieto, Operations Manager for ATRONIC in Mexico, said, “The ELA 2011 edition was really successful for ATRONIC, and was evident as we finalized several agreements at the show that we had been negotiating over the past few weeks. Our presence at this show has greatly helped us to continue moving forward in Mexico. It has also demonstrated the commitment and vision we bring to the Mexican market."

The ATRONIC Group of companies is a leading global provider of casino games and services. The group companies ATRONIC International, ATRONIC Americas, and ATRONIC Systems maintain offices in the USA, Europe, Russia, Latin America and Asia. ATRONIC is dedicated to producing the highest quality of entertaining games and products, including dynamic casino management and linked gaming solutions that are being operated in 99 countries worldwide. ATRONIC holds a total of 207 worldwide gaming licenses, including the United States of America, where it is licensed to sell machines in 25 states and to 142 tribes. ATRONIC is 100 percent owned by Lottomatica Group, a market leader in the Italian gaming industry, one of the largest Lottery operators in the world based on total wagers, and a leading provider of lottery and gaming technology solutions worldwide. To find out more information about ATRONIC, please visit www.ATRONIC.com.