Casino Enterprise Management

Think of one of the biggest, most well-known and trusted gaming manufacturers out there. I’d bet that IGT was one of the first, if the not the first, company that came to mind. With a tried and true product line for almost every area a casino property could ever need, not to mention a great group of people behind it, it’s no wonder IGT has risen to such epic heights throughout the years. And they certainly aren’t going to be stopping anytime soon. So here we take a closer look at just some of their offerings. Though they have a massive amount of products in their portfolio, it is their culture of innovation, the new IGT Cloud and a pop culture-focused game lineup that are discussed in this article.

What makes IGT so innovative? According to Darrell Rodriguez, senior vice president of global game studios at IGT, it all comes down to having the best. “We’ve been in business for more than 30 years, and we are able to attract the best talent across the globe,” he said. “We have more than 12 studios on four continents, more than 600 people making more than 450 games a year. IGT attracts the best, has the best, and makes the best.”

Recently, IGT kicked off a new internal program they are calling Innovation Week, where the studios and other related departments take a break for a whole week just to focus on coming up with new, interesting and sometimes, wild, ideas for new games and concepts. During Innovation Week, everyone gets to be a game maker, including project managers, artists, designers and engineers, as well as people from internal testing organizations. Participants are assigned to small groups and work in conference rooms solely to collaborate on unique games and out-of-the-box ideas. “From that one week, we came up with a ton of different ideas. We’re actually implementing over half of these ideas now into our game portfolio,” Rodriguez shared.

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