Casino Enterprise Management

Not long ago, casino direct marketing practices included only direct mail. Marketers figured out their segments, offers and critical campaigns, and it was the only block and tackling they had to manage. 

Then came e-mail. So, OK. Adopt, adapt and merge an e-marketing strategy into the mix and move on.

And now comes social and mobile marketing. All of a sudden, everyone is struggling. Why? Because gut instincts are telling you that a rinse-and-repeat adoption approach will prove to be shortsighted, as well as a direction that silos each communication channel instead of integrating them.

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