Casino Enterprise Management

By Chris Grove

Online poker rooms have a problem: Customers who win are more likely to continue playing at the room than customers who lose. But only a small percentage of a typical room’s total player pool (somewhere in the 5 to 10 percent region) will actually be winners—and rooms rely on the other 90 to 95 percent for a massive slice of total deposits.

The solution to this problem is simple: Turn the losers into winners.

Now, you could develop all sorts of convoluted models and dynamic lobbies that seek to match weak players against other weak players in an attempt to boost your total percentage of winning players. Or you could take the easier route and just convince losing players that they have, in fact, won.

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