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Year-end Review: Worthy Cutting-edge Companies

... early fall) two themes surfaced repeatedly—how to reach millennials and how to augment nongaming revenue. Experts from both commercial ... early fall) two themes surfaced repeatedly—how to reach millennials and how to augment nongaming revenue. Experts from both commercial ...

Story - CEM Staff - 12/01/2014 - 07:18 - 0 comments - 0 attachments

WMS Survey Shows Shifts in Gambler Preferences, Part 2: Meet the Players

... including the following generational groupings: Millennials, also known as Generation Y, (between ages 18 and 30); Xers (ages ... 12 percent of the active gambling population, Millennials have very different lifestyles, leisure and entertainment ... parents, the 2010 WMS Active Gambler™ Profile found. Millennials tend to multi-task, are more adventurous, more impetuous, and much ...

Story - Anonymous - 09/05/2014 - 18:03 - 1 comment - 0 attachments

2015 Gaming Industry Forecast: Part 1

... 5.    Pew Research & Verizon Millennials & Entertainment Report, March 2014. Dike Bacon ... activity. A lot has been written about the impact of millennials on the industry. By and large, this generational segment is not a ...

Story - CEM Staff - 01/02/2015 - 06:43 - 0 comments - 0 attachments

WMS Survey Explores Trends In Gamblers’ Lifestyles, Leisure Habits and Gaming Preferences, Part I: The Active Gambler of Tomorrow is Here Today

... used to describe the two youngest demographic groups—Millennials (ages 18-30) and Xers (31-44)—it is important to understand that ... particularly evident in the active gamblers of the future, Millennials and Xers. As a whole, comfort with and usage of technology ...

Story - CEM Staff - 04/02/2013 - 16:00 - 0 comments - 0 attachments

2015 Gaming Industry Forecast: Part 3

... and effectively breakthrough with the next generation of millennials—perhaps one of the greatest challenges the industry has seen in ...

Story - CEM Staff - 01/02/2015 - 06:43 - 0 comments - 0 attachments

Here to Stay: Ainsworth's Commitment to the Americas

... to laws to enable games to be more responsive to the millennials with things such as skill-based features,” he said. While ...

Story - CEM Staff - 01/02/2015 - 06:43 - 0 comments - 0 attachments

On A Roll: AGS Plans for More Growth in the New Year

... games also helps us diversify into this conversation about millennials. [As an industry,] we don’t really know where they’re ...

Story - CEM Staff - 12/01/2014 - 07:18 - 0 comments - 0 attachments

Scientific Games Symposium Offers Thought Leadership

... shared. “Their main takeaway was that going after Millennials is not an effective strategy because they are not a homogenous ...

CEM Newswire - CEM Staff - 11/06/2014 - 08:44 - 0 comments - 0 attachments

WMS Survey Explores Trends In the Lifestyles, Leisure Habits and Gaming Preferences of Gamblers Part IV: The Social Network and Impact of Technology

... be higher among the younger demographic groups in the AGP. Millennials (ages 18-30) were far more likely to own an Apple iPhone® compared ... The same holds true for other smartphones (33 percent of Millennials compared to 26 percent of Xers, 18 percent of Boomers and 7 ...

Story - CEM Staff - 10/23/2013 - 09:01 - 0 comments - 0 attachments

The Great Age Divide and the Need for Multigenerational Appeal

... 50 percent of visitors to Las Vegas being Gen X and Millennials (Gen Y) by 2015, Native American casinos can expect a similar ... to the next generation of casino patrons—Gen Xers and Millennials. No longer confined to brick and mortar, casino-style entertainment ...

Story - CEM Staff - 04/01/2014 - 06:59 - 0 comments - 0 attachments