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- WMS Survey Explores Trends In Gamblers’ Lifestyles, Leisure Habits and Gaming Preferences, Part I: The Active Gambler of Tomorrow is Here Today
... used to describe the two youngest demographic groups—Millennials (ages 18-30) and Xers (31-44)—it is important to understand that ... particularly evident in the active gamblers of the future, Millennials and Xers. As a whole, comfort with and usage of technology ...
Story - CEM Staff - 04/02/2013 - 16:00 - 0 comments - 0 attachments
- WMS Survey Shows Shifts in Gambler Preferences, Part 2: Meet the Players
... including the following generational groupings: Millennials, also known as Generation Y, (between ages 18 and 30); Xers (ages ... 12 percent of the active gambling population, Millennials have very different lifestyles, leisure and entertainment ... parents, the 2010 WMS Active Gambler™ Profile found. Millennials tend to multi-task, are more adventurous, more impetuous, and much ...
Story - Anonymous - 09/05/2014 - 18:03 - 1 comment - 0 attachments
- WMS Survey Explores Trends In the Lifestyles, Leisure Habits and Gaming Preferences of Gamblers Part IV: The Social Network and Impact of Technology
... be higher among the younger demographic groups in the AGP. Millennials (ages 18-30) were far more likely to own an Apple iPhone® compared ... The same holds true for other smartphones (33 percent of Millennials compared to 26 percent of Xers, 18 percent of Boomers and 7 ...
Story - CEM Staff - 10/23/2013 - 09:01 - 0 comments - 0 attachments
- WMS Survey Explores Trends In Gamblers’ Lifestyles, Leisure Habits and Gaming Preferences Part II: General Gambling Behavior
... four core demographic groups we evaluated in the report—Millennials (ages 18-30), Xers (ages 31-44), Boomers (ages 45-63) and Matures ... the visit. This contrasts with the characteristics of Millennials (6 percent of U.S. active gamblers), and to a lesser extent Xers ...
Story - CEM Staff - 04/02/2013 - 16:00 - 0 comments - 0 attachments
- The Great Age Divide and the Need for Multigenerational Appeal
... 50 percent of visitors to Las Vegas being Gen X and Millennials (Gen Y) by 2015, Native American casinos can expect a similar ... to the next generation of casino patrons—Gen Xers and Millennials. No longer confined to brick and mortar, casino-style entertainment ...
Story - CEM Staff - 04/01/2014 - 06:59 - 0 comments - 0 attachments
- WMS Survey Explores Trends in the Lifestyles, Leisure Habits and Gaming Preferences of Gamblers Part III: The Growth of Online Gaming and Gambling
... poker remains the top game among all demographic groups—Millennials (ages 18-30), Xers (ages 31-44), Boomers (ages 45-63) and Matures ... for Matures, 41 percent for Boomers and 28 percent for Millennials). When asked why they gamble online, the top two reasons cited ...
Story - CEM Staff - 10/23/2013 - 09:01 - 0 comments - 0 attachments
- Casino Designs for a New Generation
... Generation” (Net Gen), also called Generation Y or the Millennials (individuals born between 1978 and 1994). 1 Among these traits ...
Story - CEM Staff - 02/01/2013 - 09:26 - 0 comments - 0 attachments
- Provocative New WMS Survey Reveals Shifts In Gambler Preferences
... beyond gaming spend. Today, for example, younger gamblers (Millennials) spend more of their disposable income on other amenities, such as ...
Story - Anonymous - 09/05/2014 - 18:03 - 3 comments - 0 attachments
- WMS Survey Shows Shifts in Gambler Preferences, Part 4: Online Casual Gaming and Social Media
... expected, participation is greatest among younger players. Millennials and Xers are far more likely to have a Facebook page (85 percent ...
Story - Anonymous - 09/05/2014 - 18:03 - 0 comments - 0 attachments
- Who Holds the Keys to the Gaming Kingdom of the Future?
... to the casinos. To attract the late Gen-Xers and Millennials to play, game designers have their work cut out for them. This ... as antiquated to them as a bi-plane does to a baby boomer. Millennials are not looking for the traditional gaming experience that our ...
Story - CEM Staff - 12/02/2013 - 10:16 - 0 comments - 0 attachments