The Lord of the Rings game on the corner of the WMS booth was a big draw, consistently being played and watched. Rob Bone, vice president and general manager of western sales and operations, took time to explain this “next generation of adaptive technology” to slot managers. Players earn miles on their journey to unlock bonus games. Players can also hop online and earn even more miles to redeem when they return to a casino. “This is a whole new aspect of our company that we believe is going to be revolutionary,” Bone said. Watch now to see it for yourself.
