Gaming is the embodiment of math as entertainment. While gaming can entertain in ways apart from math, at its core gaming is about winning and losing money and the manner in which winning and losing money is accomplished. This is particularly true for slot machines because there is little social interaction or strategy involved in playing a slot. It is just a random outcome. Both operators and manufacturers...
It wasn’t exactly Pete Townshend’s signature guitar demolition, and it was definitely not your average ribbon cutting. The smashing of guitars on Dec. 18 signaled the opening of the new Hard Rock Rocksino Northfield Park in northeast Ohio. It turns out guitar smashing is Hard Rock International’s take on the standard ribbon cutting, and the event was apropos because the first-ever Rocksino is also not...
The hand wringing hasn’t started yet, but unless Internet gambling picks up from its very slow start in New Jersey, there may be plenty to come. Those interested or involved in online gaming in the Garden State believe online gaming will get better as the months progress in 2014. What they can’t be sure of is just how much better, especially after the first weeks of online wagering ended not with a bang but a whimper.
Thanks to the rapid increase in social data over recent years, casinos have an unprecedented opportunity to personalize experiences for their guests. But, in order to make sense of all this data and use it to their advantage, they need contextual analytics. Historically, as casinos began rolling out customer relationship management (CRM) solutions in the 1990s, they faced challenges with disparate data...
This month's new Community Style and Progressives include Ainsworth—The Magnificent Seven™, IGT—Ghostbusters™ Triple Slime Video Slots and WMS—Beetlejuice™.
The AGEM Index reported little change in the final month of 2013, rising 0.48 points (+0.2 percent) from November 2013 to a composite score of 193.95. Compared with December 2012, the AGEM Index rose 58.22 points, or 42.9 percent, in December 2013.Overall, the index performed well in 2013 with month-to-month increases reported in nine of the 12 months. In the latest month, half of the 16...
In this month's What's Shakin', Aristocrat forms a partnership with Wave Crest to provide casino card e-wallet, Bally announces systesm and interactive agreements with SLS Hotel and Casino, AGEM announces election of new officers and BMM announces testlab expansion.
The EILERS-FANTINI survey is designed to track slot machine and related technology purchasing trends on a quarterly basis and is the gaming industry’s largest slot survey in terms of total casinos and slot machines surveyed. This quarter’s report represents our 17th proprietary slot survey and includes record-level responses from key purchasing agents at a number of North American commercial and tribal casinos...
Situation 1: During this occasion, I was standing in the casino with a young woman who was in charge of table game promotions. We were observing the results of a drawing that was focused on rewarding table games players. The drawing for winners was held on a Saturday night. This seemed unusual to me since Saturday was generally a busy night at this casino. Out of curiosity I asked the marketing representative...
