In this installment of our “Where’s the Money?” series, we dig into the analytical challenges posed by another great game in gaming, WMS’ Clue™. This great game combines an online experience with a traditional in-casino experience. Let’s take a look at the data we have to work with.
Walking through the doors of Hollywood Casino Toledo, guests step back in time. Elegant chandeliers, art deco columns and classic movie posters from the Golden Age of Hollywood offer a glimpse of the glamorous life—the life guests get to live while they’re at Toledo’s new Hollywood Casino.
In spring 2011, the Mississippi River swelled and washed over everything in its path, but the Fitz Casino & Hotel Tunica in Robinsonville, Miss., stood calmly in the midst of it all. Resembling a castle on its own island, a portable cofferdam called a Portadam® kept the Fitz dry—and for that, the Director of Facilities Cecil Hanks is thankful.
I recently received a novel promotion that caught my eye. This particular promotion grabbed my attention because of its layers of incentivization. These layers were all designed to inspire a wide range of behaviors and seemed to have a nice balance of both short- and long-term rewards. The offer contained a mix of incentives.
Charles Cohen is regarded as a true pioneer of the interactive gambling space. He identified that mobile, rather than PC and Mac, was a neglected segment of the interactive gambling market and decided to create a specialist company to dominate that opportunity. He founded his company, Probability Games, in 2004 in London, taking it public on the London Stock Exchange in 2006.
Take a look at some new Class II games. This month features Bally—Playboy Hot Zone™, Cadillac Jack—Peter & Wendy, IGT—Cats™- MultiPLAY Bingo, Multimedia Games—Moon Struck®, Rocket Gaming—Wild Kingdom™ and WMS—G+® Deluxe – Buffalo Spirit™.
Not long ago, casino direct marketing practices included only direct mail. Marketers figured out their segments, offers and critical campaigns, and it was the only block and tackling they had to manage. Then came e-mail. So, OK. Adopt, adapt and merge an e-marketing strategy into the mix and move on. And now comes social and mobile marketing. All of a sudden, everyone is struggling. Why?
It was hard not to enjoy this past summer, despite the record heat many of us experienced in Indian country. The summer for me has always been a time to visit with relatives around the country and catch up on how fast their children are growing. Seeing our Indian children grow up is a reminder of how strong the bonds of family and tribe remain.
The long-awaited arrival of regulated Nevada and Delaware Internet gaming is bringing some uncertainty to the gaming industry. How will it affect traditional casinos? Will new customers be driven to existing brands? Will current market share be driven into the ether? We will know soon enough, as Nevada, and then Delaware, now have “legalized” forms of Internet gaming. You can bet other states will follow suit.
In my career, I have visited many casinos across the world and recognize that while they have much in common—slot machines, table games, restaurants and bathrooms—they also have many points of distinction—volcanoes, gondolas, celebrity memorabilia and alligators. It is through the creativity of the casino designers and innovative management that casinos are turned into destination resorts that continue to attract new players and nurture continued customer loyalty.
