... destination to Queens. With the agreement, Harrah's Total Rewards® player loyalty program will be available to customers of the ...
CEM Newswire - Anonymous - 08/26/2009 - 07:58 - 0 comments - 0 attachments
... to be integrated into Harrah's customer-loyalty program, Total Rewards, during the second quarter of 2010. "Planet Hollywood Las ...
CEM Newswire - Anonymous - 03/04/2010 - 09:58 - 0 comments - 0 attachments
... that we now consider it possible only to estimate the total volume and the potential end point. This astronomical growth in data ... estimating player worth so that he can be given suitable rewards, including comps. (The total value of comps given out by casinos is ...
Story - Anonymous - 06/08/2009 - 09:05 - 0 comments - 0 attachments
... programs. Harrah’s launched the first customer rewards program in the United States (Total Gold) in 1997, and the first tiered customer loyalty program in the ...
Story - Anonymous - 10/19/2010 - 08:02 - 0 comments - 0 attachments
... and other related databases. Harrah’s introduced Total Rewards, the casino industry’s first customer loyalty program, in 2000, ...
Story - Anonymous - 11/16/2010 - 09:31 - 0 comments - 0 attachments
... for developing new technical capabilities for Total Rewards (Harrah’s loyalty program) and all the company’s websites. In the ...
Story - CEM Staff - 10/01/2010 - 07:39 - 0 comments - 0 attachments
... have entered into an agreement to deploy a Harrah's Total Rewards version of WMS' Star Trek series of gaming machines. Harrah's ...
Story - Anonymous - 11/16/2010 - 12:35 - 0 comments - 0 attachments
Attachment Size Click here to view this case study as a PDF. 698.63 KB ...
Case Studies - Anonymous - 06/19/2009 - 08:06 - 0 comments - 1 attachment
... and management systems that support our industry-leading Total Rewards™ capabilities, which enhance our guests’ experience through ...
Story - Anonymous - 06/02/2009 - 09:01 - 0 comments - 0 attachments
... and the success of revenue management, attributed to the Total Rewards program. “They have such great data about their customers and in such ...
Story - CEM Staff - 08/30/2010 - 08:47 - 0 comments - 0 attachments
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