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LAS VEGAS, NV--(Marketwire - February 18, 2010) - The Nevada Gaming Commission today approved the license applications submitted by subsidiaries of Harrah's Entertainment, Inc. to own and manage the Planet Hollywood Resort & Casino. Subject to receipt of all required licenses, permits and other conditions, Harrah's expects to consummate the restructuring transaction and assume ownership and operation of the Las Vegas Planet Hollywood on February 19th, 2010.
Planet Hollywood is directly south of Paris Las Vegas Hotel & Casino and gives Harrah's seven contiguous resorts on the Las Vegas Strip. The Planet Hollywood Casino & Resort is expected to be integrated into Harrah's customer-loyalty program, Total Rewards, during the second quarter of 2010.
"Planet Hollywood Las Vegas is a wonderful addition to our portfolio of resorts. It will enable our Total Rewards guests to earn rewards at another Las Vegas property, and enable us to reach a new customer segment," said Gary Loveman, chairman, CEO and president of Harrah's Entertainment. "We look forward to welcoming Planet Hollywood's employees into the Harrah's Entertainment family."
Harrah's Entertainment, Inc. is the world's largest provider of branded casino entertainment. Since its beginning in Reno, Nevada, more than 70 years ago, Harrah's has grown through development of new properties, expansions and acquisitions, and now operates casinos on four continents. The company's properties operate primarily under the Harrah's®, Caesars® and Horseshoe® brand names; Harrah's also owns the World Series of Poker® and a majority interest in the London Clubs International family of casinos. Harrah's Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. Harrah's is committed to environmental sustainability and energy conservation and recognizes the importance of being a responsible steward of the environment. For more information, please visit www.harrahs.com.