Casino Enterprise Management

Yogi Berra once remarked, “The future isn’t what it used to be!”  The average casino executive can probably identify with that statement. The casino industry used to be relentlessly upbeat. But with today’s economic uncertainty, lackluster capital markets and thinning tourism levels, there are plenty of reasons for concern now.

It is hard to believe but those who are now just reaching legal gambling age have never known the experience of getting an actual metal key at a hotel. The rest of us can remember the first time we used or saw the Buck-Rogersian key card in action, a door opening system from the sci-fi future. Now, these systems are so ubiquitous that one forgets that there is a great deal of technology behind the card.

There are companies with names that are so general as to almost stand as a sarcastic comment on the actual breadth of the business done beneath. Included in these brands are ones such as General Motors and International Business Machines (otherwise known as IBM). One might say that American Tower is well on its way to such distinction.

Gaming Support—the name says it all. Not since General Motors incorporated has a company had a more apropos moniker. With product lines for several areas of a gaming enterprise—and the service to prop them up—Gaming Support is aptly named. With gaming products found on every casino floor, Gaming Support has a solution for almost any need an operator can express.

Step into what you feel is a casino, and you’ll find everything as it should be. The table games pit, slot banks and bingo parlor neatly segregated for easy player navigation. The up-tempo whir of slot reels and jangle of just-triggered bonus rounds. The smell of your co-worker’s leftover Chinese food wafting in from the next cubicle over—wait a minute, what kind of casino is this?!

If you’re the head of a forward-thinking and security-minded gaming company, you are probably more than familiar with Wells Fargo, its breadth of services and its commitment to its customers. If you’re not, you should be. No longer just an Old West legend, catchy chorus or conventional bank, Wells Fargo is now positioned as a complete financial solutions provider for the gaming industry.

In the ever-changing arena of the slot floor, those not keeping pace with the cutting edge are doomed to fail. But for Western Money Systems, just keeping pace isn’t good enough. During its quarter-century in the casino industry, leading the money-handling pack has been Western Money Systems’ priority. If cash is king, Western Money Systems is king of the hill when it comes to casino money handling.

Some people are sad to see paperwork go the way of the mechanical calculator and the mimeograph. For everyone else, there are the must-have HR solutions from First Advantage HRLogix. Through its dedication to not only mitigating real-life HR problems, but obliterating them, the company has streamlined and fully automated the quagmire of many HR duties. Even better, it does all this while bolstering the bottom line.

If you have thermal printers in your casino (and let’s face it, who doesn’t?), odds are you have FutureLogic thermal printers in your casino. After all, the company has been a market leader in cashless gaming since the very first TITO installation in 1999. With a majority market share and more than 900,000 printers operating in casinos around the world, FutureLogic has certainly earned its leadership position in the gaming industry.

If you’re designing a slot floor, ready for a renovation, or looking to increase time-on-device, you probably consider PAR percentages and appeal first. The last thing on your mind is “What’re these things going to sit on?” But it might be time to bump bases a bit higher on your list. The Great American Base Company has become that go-to company for casinos.