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Articles

February 2015

Vegas Nightclubs: Designed to Differentiate

The big growth in gaming entertainment today is happening not on the casino floor but on the dance floor. As gaming revenues suffered during the Great Recession, Las Vegas doubled down on the growing trend of high-end nightclubs and rebranded as the global center of nightclub culture. Today...

February 2015

Table Games & Gear, February 2015

New table games and gear products for February 2015 include Bally Technologies—i-Deal Plus™ and INAG—Change It Up.

February 2015

Changes to Table Games and Game Protection in the Last 10 Years

Next month, the 10th World Game Protection Conference will be presented by Willy and Jo Allison at the M Resort in Las Vegas. I’m happy to say that I will be speaking at number 10, as I have at the previous nine conferences. Looking back 10 years to the first conference gave me a moment to pause and...

February 2015

How Changes in Promotional Offers Affect Patron Behavior

Are you enjoying a steady increase in net revenue from each of your patrons? Spending less on offers and promotional activity but seeing an increase in total coin in? If so, congratulations. You’re bucking the trend and have obviously found an ideal marketing technique for your organization. If not...

February 2015

Gaming Industry Friends Remember Rochanne Hackett

February 2015

Indian Country Meeting the Challenge with New 114th Congress

As the doors open on the first session of the 114th Congress, Indian country will face significant changes. These changes will bring considerable challenges and opportunities. Champions of Indian country have advanced in leadership in the new Congress, and tribal communities have much to look...

February 2015

Incredible Inroads: How IT is Paving a Path to Slot Success

Incredible Technologies, long a successful leader in the coin-op arcade game space with its iconic Golden Tee Golf game and other titles, has come a long way since its founders made a 2005 decision to enter the casino gaming space. It wasn’t always an easy trek, but officials at the Vernon Hills...

February 2015

If Nevada's Doing It, Why Can't We?

For a large number of Americans, Saturdays and Sundays in the fall are spent watching football while hearing commentators and analysts talk about it on television or radio. People who watch “College Gameday” or “Sunday NFL Countdown” are provided detailed information about that weekend’s slate of...

February 2015

New Class II, February 2015

This month's new Class II games are Cadillac Jack—Release the Kraken™, IGT—Diamonds of Athens®, Multimedia Games—Cupcake Crazy™ and WMS—5x4 Reels Jaguar Riches™ and Great Zeus™.

February 2015

Where is the Money? Part 8 of 36: Player Development in Mobile Real-Time World

Our customers are vastly more sophisticated in 2015 than they were in 2005. Nearly three-quarters of them are carrying powerful mobile computers—a.k.a. smartphones. Smartphones are windows into the world and key to the B2C interaction. To understand how B2C mobile is changing player...