Casino Enterprise Management

This month's Class III features Shamrock Fortune™ by AGS, Ainsworth's Panda King™, Wolf Moon™ by Aristocrat, Wild Banana™ by Aruze, Bally Technologies' Money Wheel™, Goddess of The Woods™ by Cadillac Jack, Beach Party Kachingo by Colossal Gaming, Diamond Game's Wild Treasures, IGT's Candy Bars™ Slots, Egyptian Sunset™ by Konami Gaming Inc., Multimedia Games' Hawaiian Luau™, CashPot™ by SPIELO International™ and WMS' THE PRICE IS RIGHT® PLINKO® Jackpots.

This month's new products include GameTech's Explorer 2™, Gasser Chair Co.'s Cascado, MICROS' eCommerce Solutions, Resort Advantage's Incident Report Accelerator™ and Strategy9's Tournament Manager.

In my 40-plus years in gaming, I have seen the industry grow from backroom vice to main street entertainment. For the first 50 years after gaming was legalized in Nevada, table games were king, and the only legal gaming in the U.S. could be found in sparsely populated Nevada. Back then, Nevada’s isolation made gaming something special, but today, legalized gaming can be found in all but two states.

Once upon a time, casino marketers charmed the princess with billboards and direct mailings. They wooed her with print ads and TV commercials. But eventually, the princess found an iPhone® and ditched the traditional for the high-tech. About 1 billion smartphones are expected to be sold per year by 2016. For 60 casinos worldwide, that has meant modernizing by turning to Bally Interactive—a new division of Bally Technologies ...