Casino Enterprise Management

Just when attendees thought they'd seen it all at G2E, Interblock debuted yet another impressive element—their VIP Hologram Gaming Lounge. They also displayed the latest generation of the company's proven gaming products. Watch to see why both were well-received among show attendees.

IGT was pumped to show G2E attendees that they are concentrating on pop culture with their games and want to deliver to those fanbases. No matter what your age, you are never too young or too old to enjoy games such as Dolly Parton® or Star Wars. Other great titles that IGT showcased at G2E included Family Guy™, CSI: Video Slots and Judge Judy. IGT is working hard to deliver to operators and build trust by delivering top-notch services.

Aristocrat had an exciting G2E, as they were able to show the depth and diversity of their portfolio to those on the show floor. On the operations side, Aristocrat had an array of licensed themes as well as proprietary themes. Aristocrat also was showing attendees their systems products such as the nLive and nLive Link. These products gave attendees the opportunity to check out an online, free-to-play solution, and it certainly had a lot of buzz!

SHFL entertainment kicked off G2E with its fresh, new image. The heritage of the past is combined with the innovations of the future, and this is the reason for the new name. SHFL entertainment has expanded from just being a shuffle company and now offers electronic table games, i-gaming solutions and slot machines. With a ton of new products at their booth, SHFL had a lot of traffic. Watch this video to get the breakdown of these products.

WMS was excited to be able to bring a lot of new games to G2E 2012, including the KISS® video slot. The voice of KISS guitarist Paul Stanley booms out of the slot's speakers, asking you, "Are you ready to rock?!" Using a sensory emergence surround-sound chair, the tunes of the band create a player experience that will keep you rocking all night and partying every day. WMS wants attendees to know that they have a variety of content, with their offerings covering all types of players. Whether you are a fan of movies, music, TV or board games, WMS has refined an array of games that will fulfill your desire!

Michael Ratner, director of product management at Konami Gaming Inc., was glad to report that, specifically on their systems side, attendees have shown a lot of interest. Konami showcased the evolution of KCMS, which they have re-branded and re-named SYNKROS. With the significant enhancements of KCMS, Konami wanted to unveil the SYNKROS system to those at their booth at G2E 2012. Check this video out to get a better idea of what Konami offers on the systems side of the industry.

When asked what the highlights were at G2E 2012, Vice President of Reed Exhibitions, Tom Loughran, stated that it was a major success with numbers being up across the board. From those attending the trade show's conferences, to attendees walking the show floor, numbers have made a huge jump since the recession in 2008. Loughran also discussed networking receptions that took place during the show and how well attended those were. Reed Exhibitions really wants to see their exhibitors happy on the show floor and strives to fulfill their needs at every year's expo.

Mark Gasser, president of Gasser Chair Co., said that the traffic at the booth has been the best he has seen in recent years, with those attending having capital budgets that allow them to make deals at the trade show. Products that were showcased at the booth included the all-new Coltrane series, a slot stool that combines ergonomics with functionality. Gasser is committed to the success of the gaming industry and is there to assist in any way possible with their top-notch products.

With the most diverse product line that they have ever brought to G2E, Aruze Gaming America had a steady stream of traffic at their booth. Aruze launched the Innovator Deluxe product line including titles such as Ali Baba™, Aladdin & the Lamp™, The Gold™ and Crystal™. Aruze has seen a lot of success with their Innovator Stepper product line, and have aimed to add to that success with their Catch the Money™ game, featuring dancing reels. With more than 20 new titles on display, attendees found themselves cutting a rug much like the reels inside Aruze’s games.

The Association of Gaming Equipment Manufacturers (AGEM) was pleased to hear discussion among its 115 members at G2E this year. The buzz was strong around all of the new technology that was on display. AGEM focuses on having a voice at G2E and representing their members with it. Marcus Prater, executive director, was busy attending meetings with AGEM members and other attendees from around the globe. AGEM plans to keep providing the supplier sector with representation worldwide with one common and collected voice.