Aruze Gaming

G2E 2012: Aruze Gaming

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With the most diverse product line that they have ever brought to G2E, Aruze Gaming America had a steady stream of traffic at their booth. Aruze launched the Innovator Deluxe product line including titles such as Ali Baba™, Aladdin & the Lamp™, The Gold™ and Crystal™. Aruze has seen a lot of success with their Innovator Stepper product line, and have aimed to add to that success with their Catch the Money™ game, featuring dancing reels. With more than 20 new titles on display, attendees found themselves cutting a rug much like the reels inside Aruze’s games.

Indian Gaming 2012: Aruze Gaming

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From the Innovator™ series of games, Aruze Gaming’s The Gold™ and Crystal™ lit up the show floor at NIGA, with intricate top boxes featuring lighting packages that matched the base game. Building upon Aruze’s Radiant Reels, a revolutionary spin on stepper technology, The Gold also contained three-dimensional gold bars on top of large reels dynamically illuminated by multi-colored LED lights. “They really grab people’s attention,” says Steve Walther, vice president of marketing, as he demonstrates the games here.