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LAS VEGAS, June 3, 2009 — Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, and casino-management systems for the global gaming industry, was awarded a contract with the Oneida Nation of Wisconsin to provide a comprehensive system solution for its eight casinos in Wisconsin.
After a highly competitive selection process, the Oneida Nation chose to replace another gaming manufacturer’s system that it currently uses with a Bally system including 2,375 iVIEW™ patron-communication network displays, Bally Business Intelligence Solutions™, TableView™ Real-Time Table Rating and Player-Tracking System, and Bally’s full suite of Power Bonusing™, casino marketing, player-tracking, and promotions tools.
“Changing our systems vendor was not a decision we took lightly, but we could not ignore the passion, integrity, and experience of Bally’s employees, their remarkable commitment to customer support and service, their track record of standing behind their products for the long term, and their complete focus on Systems as a business unit,” said Joe Olujic, Assistant General Manager-Finance for Oneida Bingo & Casino. “Implementing a new system is not an easy or inexpensive endeavor, but we are convinced that Bally’s systems products will pay us rich dividends with their innovative player-centric marketing and promotions tools as well as their solutions like Business Intelligence and TableView that deliver true operating efficiencies.”
The Oneida Nation will become the first casino with more than 2,000 slot machines to go live with Bally’s SDS Version 11 slot system across an eight-casino network. The significantly upgraded, Java-based solution provides an easy and familiar user interface and a single code base that supports multiple hardware platforms and databases – making it the industry’s first truly open system product, allowing casino operators true flexibility and choice.
“We are very excited and proud to be the first casino of our size to go live on Bally’s new Java-based SDS Version 11 running on Windows,” Olujic said. “We look forward to partnering with Bally as they drive their innovation forward effectively, and we know Bally will stand behind its products now and into the future.”
Ramesh Srinivasan, Executive Vice President of Bally Systems, said, “The Oneida Nation is a very progressive gaming operator and we are extremely honored and humbled to become their systems partner for the future. We look forward to helping the Oneida Nation take their gaming operation to the next level. The fact they will become the first casino of their size to go live on SDS Version 11 makes this partnership even more exciting for us.”
The Oneida Nation will go live late this summer with Bally’s fully networked floor systems solution over the gaming operator’s new high-speed Ethernet floor network.
About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The Company also owns and operates Rainbow Casino in Vicksburg, Miss. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com. This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.