Casino Enterprise Management

RAY chooses Inspired Virtual Sports for new sports bar at the Casino Helsinki
 
London, 15 July 2013: Inspired Gaming Group (Inspired), the world’s leading provider of virtual sports betting products, today announces an agreement with RAY to install its BetBOX™ virtual sports and bet management system (BMS) in the Casino Helsinki – currently the only licensed casino in Finland.

RAY will be creating a brand new sports bar area that will offer its customers the ability to place bets on virtual races over the counter via a cashier using the Inspired BetBOX POS system.  Players at the casino will be able to bet on virtual horse racing, greyhound racing, motor racing, football, tennis, cycling, and speedway.

The Casino Helsinki will launch virtual sports in September 2013 and will be the first installation of Inspired’s turnkey virtual sports BMS (BetBOX™). Inspired has previously provided its virtual sports library as an additional feed to existing sportsbooks, but now provides a full service of content, betting platform and back-end data analytics.

Sina Hentunen, Gaming Manager at Casino Helsinki, commented: “We are very excited about the launch of Inspired’s virtual sports and our new casino sports bar. It’s something totally new for our customers and we’re confident the excitement of the races and the community experience of virtual sports betting will be a big success. The breadth and quality of virtual sports available, and the ability to take bets and control what sports we show and when, are the key reasons we chose Inspired as our content and technology partner for this project.”

Steve Rogers, Managing Director of Inspired’s Virtual Sports division, added: “Many casino operators are interested in creating sports bars to attract sports betting fans in areas away from the main casino floor in a more relaxed environment, but want to have the flexibility over scheduling of events and control over the RTP levels that is not available with live sports events. Virtual sports perfectly fits those requirements and allows a constant channel of live content 24/7/365. We are delighted to have RAY as our first BetBOX casino customer and look forward to announcing many more in the near future.”

BetBOX enables casinos, as well as retail sports betting operators and lottery operators, to broadcast a new virtual sports event or numbers game every three minutes and take bets over-the-counter and, in the near future, on self-service tablets.

The Casino Helsinki is currently the only licensed casino in Finland and is part of Finland's Slot Machine Association (RAY), a not-for-profit gaming company whose proceeds go to domestic charities.

About Inspired Gaming Group:
Inspired Gaming Group (Inspired) is the leading supplier worldwide of Server Based Gaming (SBG), VLT and Virtual Sports systems and games for VLT, lottery, casino, street, bingo and sports betting locations.
 
The Group’s unique Open SBG Core™ software systems, terminals and Virtual Sports products are live in over 30 countries. It is one of the three leading VLT suppliers to Italian lotteries and betting shops. Its Virtual Sports products are deployed in 35 countries and are the leading online, mobile and land-based games in their category worldwide. There are approximately 35,000 gaming terminals on the Inspired Open SBG Core™ platform.

The Group's customer base includes regulated operators of lotteries, casinos, licensed betting offices, gaming halls, bingo halls and regulated online sportsbooks and casinos. Key customers include major regulated gaming companies such as Sisal, Lottomatica, William Hill, Gala Coral Group, Betfred, Ladbrokes, Genting, Paddy Power, Codere, Sky Vegas, PartyGaming, Fortuna, bet365 and Caliente. 
 
Acquired and refinanced in 2010 by leading London investment firm Vitruvian Partners, the largest new private equity fund in Europe, Inspired is focused on the expansion of its SBG leadership into new international markets.

www.inspiredgaminggroup.com