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ONAMIA, Minn. and HINCKLEY, Minn. – Grand Casino Mille Lacs is pleased to announce the promotion of Krista Roache, a Mille Lacs Band member, to the director of marketing position at Grand Casino Mille Lacs. In her new role, Roache will assist in planning and implementing promotional programs designed to attract large groups of new and existing guests to the property and manage special events and activities.
Roache brings more than 15 years of leadership and guest service experience and more than five years of events and promotions experience. Most recently, she held the entertainment manager position at Grand Casino Mille Lacs. Roache holds an associate of arts degree in marketing and is completing her bachelor’s degree at Bemidji State University.
Grand Casino Mille Lacs and Grand Casino Hinckley have also hired Lisa Winokur as director of database. A recognized leader in database marketing, Winokur will play an integral role in providing analytics for the purposes of strategic planning and marketing program refinement.
Winokur brings to Grand Casino Mille Lacs and Hinckley more than eight years of casino experience. She has held key database marketing positions with several impressive gaming enterprises, including Mohegan Sun at Pocono Downs in Wilkes-Barre, Pa.; Harrah’s corporate headquarters in Memphis, Tenn.; and Harrah’s Casino Hotel in Atlantic City, N.J. In her role at Harrah’s corporate headquarters, Winokur was responsible for and successfully managed a database of 90 million clients while ensuring its security and integrity.
Winokur’s extensive experience also includes roles as a test engineer for Enroute Computer Solutions, which was part of the Federal Aviation Administration. Most recently, Winokur was a database consultant for Chase. Winokur holds a bachelor of science degree from Stockton State College in Pomona, N.J., and a master of business administration degree from Wharton School of Business in Philadelphia, Pa.
“These two positions are vital to the continued growth of our organization,” said Lorraine Cebollero, corporate vice president of marketing for Grand Casinos. “Lisa brings a wealth of experience that will benefit Grand Casino’s ongoing database marketing efforts, and we’re very excited to have Krista in her new role of leading our Grand Casino Mille Lacs property’s marketing efforts. Krista is highly skilled in various areas relating to strategic planning, and her knowledge and leadership experience is a perfect fit for this position. We are very fortunate to add such passionate and skilled individuals to our team.”
About Grand Casino Mille Lacs and Grand Casino Hinckley
Grand Casino Mille Lacs and Grand Casino Hinckley are owned by the Mille Lacs Band’s Corporate Commission. The casinos feature gaming, accommodations, dining, conference and banquet facilities, live entertainment, and The Grand Harmony Spa and Grand National Golf Club at Grand Casino Hinckley. The casinos directly employ more than 2,800 people and cover more than 3,500 people with their insurance plan. The Band taxes these entities at 100 percent and utilizes the revenues to provide health care, education, and other programs and services to Band members. The Band also invests in infrastructure and economic development that directly benefit the entire community.