Casino Enterprise Management

Buenos Aires, ARGENTINA – ATRONIC International has announced the appointment of Alejandra Muñiz as its new Sales Manager for Argentina and Uruguay. Alejandra Muñiz will be coordinating all aspects of sales in both territories, and will report directly to Jessica Luna, Sales Director for Latin America. With Alejandra´s inclusion, ATRONIC is looking forward to affirming its commitment to giving its clients excellent service in this part of the world.
 
Muñiz’s vast experience in the gaming and entertainment industry is the result of more than a decade of learning about and serving the most important operators inside the region. She is a certified engineer and a member of the UADI (Argentine Union of Associations of Engineers) and CAI (Argentine Center of Engineers). Her primary area of expertise is operational knowledge, products, systems, and the commercial area in the Mercosur region. In addition, Muñiz has demonstrated her excellent leadership abilities through worker training and placement in the Latin American gaming industry. Her experience, along with her professional background, will make Muñiz a very important asset in the ambitious program that ATRONIC has developed for its Latin American jurisdictions.

Marcel Heutmekers, ATRONIC´s Senior Director for Latin America and Asia, said, “I am very pleased that we have managed to get a very professional person on board who has extensive experience on both sides of the industry, where she has also worked for some of the most professional operators in the region. Alejandra therefore knows the exact needs of these territories. This will help ATRONIC offer different product and business solutions to help operators improve their operation and profitability.”

Latin America Sales Director Jessica Luna said, “Our company has always been known for its focus and commitment to our clients’ needs. I am really pleased to count on Alejandra in our Sales Team for Latin America, and most importantly, I feel really glad to give the best support, service and consultancy to key markets such as Argentina, as well as to a growing and even more competitive market such as Uruguay. Alejandra´s inclusion in our staff represents a first step into our ambitious project for this region, which will also include more great news that we plan to announce shortly.”

ATRONIC International is confident that Alejandra Muñiz will foster the base of the company’s growth in the coming months, and also strengthen our commercial relations, our post-sale service, and support for our customers’ operations with experience and professionalism.


The ATRONIC Group of companies is a leading global provider of casino games and services. The group companies ATRONIC International, ATRONIC Americas, and ATRONIC Systems maintain offices in the USA, Europe, Russia, Latin America and Asia. ATRONIC is dedicated to producing the highest quality of entertaining games and products, including dynamic casino management and linked gaming solutions that are being operated in 99 countries worldwide. ATRONIC holds a total of 214 worldwide gaming licenses, including the United States of America, where it is licensed to sell machines in 25 states and to 149 tribes. ATRONIC is 100 percent owned by Lottomatica Group, a market leader in the Italian gaming industry, one of the largest Lottery operators in the world based on total wagers, and a leading provider of lottery and gaming technology solutions worldwide. ATRONIC is a member of the Gaming Standards Association® and supports open industry standards such as Game to System® (G2S®) and System to System® (S2S®). To find out more information about ATRONIC, please visit www.ATRONIC.com.