LONDON, Feb. 11 /PRNewswire/ -- Atronic lived up to all the pre-show hype of ICE 2004 by securing record sales and exceeding all targets. With the European debut of the exhilarating new progressive concept 'Cash Fever'(TM), heading up an impressive offering of new products and peripherals from Atronic making the three day show in January the most successful ICE ever.
Shown for the first time on two exciting new e-motion(TM) titles,
'Bedazzled'(TM) and 'Time for Money'(TM), 'Cash Fever'(TM) was the highlight of the stand displayed in a striking merchandised environment and creating a real buzz of enthusiasm and excitement during the massive event in Earls Court 2.
Also on display exclusive to e-motion was the first licensed game from Atronic, 'Deal or No Deal'(TM), generating some truly emotional reactions from customers as they experienced the tension of the famous Endemol TV Show recreated during the 'Cashbox' bonus feature.
The eye catching e-motion game Xanadu(TM) was displayed in a striking fully merchandised bank including light boxes, game themed bases, illuminated dividers and Xanadu themed chairs mounted in front of a spectacular full color wall mural.
A broad range of new Cashline(TM) titles with beautiful graphics and quirky characters were unveiled to the public at the show. Visitors were able to take a journey through the mystical land of Penny Piper(TM) or meet the lovable cartoon mouse in the free game bonanza of Big Cheese(TM) as well as experience the 'Stars of Fate' bonus in the mystical Arabian adventure of 'Kismet'(TM).
Other popular Cashline titles on display included the funny wildlife of 'Happy Safari'(TM), the busy dwarfs of 'Gold Seekers'(TM), the ocean realm of Big Blue Bucks(TM) and the four enchanting games in the Fairy Ring Series(TM) as well as the Native American themed 'Dancing Spirit'(TM), the latter two games showcased in fully merchandised banks.
Adding a touch of Las Vegas style glamour to the stand were the impressive
Towerline(TM) games featuring latest titles Xanadu Magic(TM), Cool Catch(TM) and Sphinx Magic(TM). As well as the imposing DeLuxe Towerbox, the Round Top version was also on display showing the full versatility of Atronic's merchandised games.
Atronic also showcased the latest addition to their product portfolio, a wide range of new Poker games, namely the Magic Card Poker(TM), the High Runner Series(TM) and the standard Poker Series(TM). Both, the High Runner and the standard Poker Series feature 9 different game versions each. Furthermore Atronic introduced their new Video Roulette and Magic Keno(TM) games which were also highly appealing to the show visitors.
Throughout the three days customers were given the chance to win a unique caricature of themselves as a memento of the show and could also enter the Atronic lottery with exciting prizes up for grabs including a Digital Camcorder. The grand drawing took place at the end of each show day during the infamous Atronic Happy Hour accompanied by cocktails and party music filling the stand.
ICE 2004 was once again a huge success for Atronic and we would like to thank all our valued customers and visitors for their support at the show.

Atronic Americas and sister companies Atronic International and Atronic Australia are members of the family-owned and operated Gauselmann Group, which has sold more than 1.8 million machines since inception, and 100,000 gaming devices in the year 2002 alone. Atronic, the world's third largest slot maker, is headquartered in Germany, and has offices in Australia, Austria, Great Britain, Peru, South Africa, and the United States of America. Recently Atronic was recognized as one of the TOP 100 "Best Workplaces" in Europe. The award was based on employee responses to a confidential questionnaire submitted by the European Union and demonstrates that Atronic's Great People approach is truly successful.
Atronic is dedicated to producing only the highest quality of entertaining games and products, which are being operated in over 80 countries worldwide. Atronic holds a total of 165 worldwide gaming licenses including the United States of America, where it is licensed to sell machines in 22 states and to 125 tribes. To find out more information about Atronic, please visit the website at www.atronic.com or call 1-800-864-7670.

Contact: Michelle Nichols Katie Stage
Phone: 011-44-1727-855-966 480-609-5867
E-mail: mnichols@atronic.com kstage@atronic.com

SOURCE Atronic Americas
-0- 02/11/2004
/PRNewswire -- Feb. 11/

You are receiving this transmission from PR Newswire on behalf of the issuer of the information contained in this email.
If you would like to stop receiving information of this nature via email from this issuer, forward this email along with
your request to remove@prnewswire.com