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01/09/2004 - Taj Capitalizes on ‘Apprentice’

New Jersey (Atlantic City) - Joe Weinert - The 16 aspiring, conniving corporate wannabes on "The Apprentice" television reality show are not the only ones competing for a six-figure payday from Donald Trump. Executives at Trump's flagship casino cooked up "The $100,000 Apprentice Challenge," in which Taj Mahal gamblers compete for the grand prize by selecting the show's losing and winning contestants over 15 weeks. "They Get Fired, You Get Rich!" the contest promises. "We definitely wanted to capitalize on the fact we had a nationally televised show featuring our boss, Donald. It was a must-do," said Linda Powers, Taj's senior vice president for slot operations.

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