LAS VEGAS, May 20 /PRNewswire-FirstCall/ -- Harrah's Entertainment, Inc. (NYSE:HET) announced that Charly Paelinck has joined the company as Vice President of IT Development.

In his new position, Paelinck will head Harrah's information technology development and delivery efforts in several key areas, including operations, marketing and gaming capabilities. His team's responsibilities include the enhancement and delivery of the IT systems supporting Total Rewards, Harrah's nationwide award-winning customer-loyalty program.

Paelinck will report to Tim Stanley, Harrah's Chief Information Officer and previous Vice President of IT Development. Paelinck's hiring is subject to regulatory approvals.

Prior to joining Harrah's, Paelinck founded and led a consulting firm dedicated to assisting companies in leveraging and extending their IT capabilities into overseas markets.

Paelinck has also held executive-level information technology positions with a number of Fortune 500 companies, including Sprint Corp., Baxter International, Inc., Frito-Lay, Inc., and Kellogg, Inc. He holds a master's degree in information technology from the University of Arizona and a bachelor's degree in business from Illinois State University.

Founded 65 years ago, Harrah's Entertainment, Inc. operates 26 casinos in the United States, primarily under the Harrah's brand name. Harrah's Entertainment is focused on building loyalty and value with its target customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.

Additional information about Harrah's Entertainment is available at www.harrahs.com .

Source: Harrah's Entertainment, Inc.