ISWI Goes Global With New Technology

WEST PATERSON, N.J. -- Interactive Systems Worldwide Inc. (NASDAQ:ISWI) announced the launch of its new multi-language and multi-currency version of its SportXction(TM) play-by-play sports betting product on July 4, 2004. This initial launch was affected through its wholly owned subsidiary, Global Interactive Gaming Limited ("GIG"), and will initially target the Greek speaking market. ISWI expects additional foreign language launches in Europe, as well as launches in the lucrative Asian, Australiasian, African, and South American markets. The Turkish version is scheduled for launch shortly. This latest development completed by ISWI secures its position as a multi-national software developer in the growing sports betting industry.


This new version supports all currencies and languages and will be available across all distribution channels including interactive TV, mobile telephones, Internet and kiosk terminals. Players will have the ability to play SportXction(TM) in the language and currency of their choice from any country around the world. All languages and currencies can be serviced from a single GIG operational suite on the same set of servers, and balanced in consolidated wagering pools across all currencies. This increases the Company's ability to tap into lucrative foreign markets, greatly increases the potential global population base that can access SportXction(TM) without increasing the Company's cost structure, and further enhances the cost savings that can be enjoyed by the Company's partners.


Rolling out a new language only requires a translation effort, without any further technology development. The new multi-language and multi-currency version can support any language with the appropriate translation tables. Translations for Greek and Turkish are already completed, Spanish and German will follow shortly, and other languages will be implemented as demand for the innovative SportXction(TM) product dictates.


Bernard Albanese, President of ISWI, stated, "We have worked very hard to complete this version of SportXction(TM). Since we have already established our position in the UK market place we can now begin to systematically roll our product out to the worldwide sports betting audience. We are delighted Sportingbet plc is the first to take advantage of this new capability and we look forward to their offering this product to their substantial foreign customer base. We have already spoken to a number of foreign companies, and we will now accelerate these discussions."


About SportXction(TM)


SportXction(TM) is a patented, real-time, software system, which allows a player to make play-by-play wagers on a sporting event while the event is in progress. Wagering may be conducted while viewing a live or televised sporting event, or listening to it on the radio. The wagers offered are mostly oriented to short-term action, for example, is the penalty kick successful, is the next play a run or a pass, is the next pitch a ball or a strike, does the shooter make two foul shots, and many more. The wagers have odds associated with them, which relate to the probable outcome of the proposition being wagered upon, and the odds are adjusted in real time to balance the pool using proprietary artificial intelligence software to reflect player sentiment, as derived from the betting patterns. The system can be used with virtually any sport.


About Global Interactive Gaming Limited (GIG)


GIG was acquired by ISWI from international owners, principally The Kirch Group, a German multimedia conglomerate, in late July 2002. GIG has modern, secure facilities, including operating suites, a computer hub with communications services, system demonstration resources, plus offices to house corporate/administrative, operations, technical, maintenance, support, marketing and legal services. The facility is capable of simultaneously operating the SportXction(TM) system on four sporting events while interconnected with users playing the game via interactive television, the Internet and mobile phones. GIG envisions potentially running over 1,000 sporting events per year in the UK alone when the service is fully mature. GIG currently has a staff of 11 and there is substantial room for expansion in the facility.


This press release contains "forward-looking statements" made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 including, but not limited to, whether the SportXction(TM) system will remain available to the Greek speaking customer base of its partners or rolled out in additional languages with its partners; whether the new multi language and currency version of the SportXction(TM) system will generate significant revenue for ISWI; and whether the SportXction(TM) system will be made available in other countries, currencies or languages. Investors are cautioned that these statements involve risks and uncertainties and that actual results may be different from those contained in these forward-looking statements. Additional risks and uncertainties are detailed in the Company's filings with the Securities and Exchange Commission, including but not limited to its Form 10-KSB for the year ended September 30, 2003 and its Forms 10-QSB for the quarters ended December 31, 2003 and March 31, 2004.


For further information, please contact: Barry Mindes, Chairman, bmindes@sportxction.com, or Bernard Albanese, President, balbanese@sportxction.com, both of ISWI, +1-973-256-8181; or Investors, Matthew Hayden, President of Hayden Communications, +1-843-272-4653, matt@haydenir.com, for ISWI.


Source: Interactive Systems Worldwide Inc.

CONTACT: Barry Mindes, Chairman, bmindes@sportxction.com, or Bernard
Albanese, President, balbanese@sportxction.com, both of ISWI, +1-973-256-8181;
or Investors, Matthew Hayden, President of Hayden Communications, +1-843-272-
4653, matt@haydenir.com, for ISWI

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