Denver, CO. _ Indian gaming operations in Florida, California and New Mexico have recently hired G.A. Wright Marketing, Inc., to handle direct marketing initiatives for their properties.

The Seminole Hard Rock Hotel & Casino engaged the services of the Denver-based firm to help launch the grand opening of the new casino hotel complex in Tampa, Florida in March. The award-winning marketing firm developed a grand opening program to drive occupancy in their new 12-story, 250-room luxury hotel.

The Hard Rock facility includes a 90,000 square foot casino with 1,500 slot machines and 55 table games. The renovation also includes expanded dining outlets, a Tower Of Power multimedia extravaganza, shopping outlets and a state-of-the-art spa. The opening was part of the company’s $410 million renovation to transform its Tampa and Hollywood operations into comprehensive vacation destinations. The grand opening of the Hollywood property is slated
for May.

In addition, Colusa Casino of Colusa, California has hired G.A. Wright to develop marketing programs for New Member conversion and Lapsed Player reactivation. The casino, located 45 miles north of Sacramento, is a full-scale gaming operation featuring over 750 slots, live poker, blackjack, an 850-seat high stakes bingo parlor and Northern California’s only craps tables. The property also features dining outlets and a 1000-seat entertainment hall.

A third Indian gaming operation, Taos Mountain Casino of Taos, New Mexico, has hired the direct marketing company to create a Player Retention mailing program. The casino, billed as the “world’s only smoke-free casino,” offers guests 180 slots, four table games and a dining outlet.


Denver-based G.A. Wright Marketing is one of the country’s leading direct response and marketing support companies, specializing in the gaming industry. The company provides comprehensive direct marketing services including direct mail development, database analysis, award-winning creative services, print production, fulfillment, e-mail, web-based marketing, program management and other services to several casinos throughout the country.

For more information, contact Jack Breslin at (303) 393-4530.