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Gaming and Government, Part 1: Looking Ahead to the November Elections

November is possibly the most highly anticipated month of this year for most Americans, and those in the gaming industry are no exception. Since the last elections in 2008, there have been many major changes that have directly impacted those in gaming. The U.S. entered a recession and the resultant large drop in consumer spending and national credit crunch—two factors that came together to produce what many in gaming call the “perfect storm”—hit the gaming industry hard.

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Campaign Integration? It’s Easier Than You Think

Not long ago, casino direct marketing practices included only direct mail. Marketers figured out their segments, offers and critical campaigns, and it was the only block and tackling they had to manage. Then came e-mail. So, OK. Adopt, adapt and merge an e-marketing strategy into the mix and move on. And now comes social and mobile marketing. All of a sudden, everyone is struggling. Why?

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Aspers: The British Phenomenon

As I rode up the escalator inside the Aspers Casino in Westfield Stratford City in East London, I knew I was entering into what was once the dream of nearly every gaming company in the U.K., and what has now become the biggest success story of modern British gaming. Having spent months planning, hiring and training staff and worrying about every conceivable problem that might happen on opening day, the team at Aspers could not...

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IGT Meets Operators’ Needs in a Multitude of Ways

Think of one of the biggest, most well-known and trusted gaming manufacturers out there. I’d bet that IGT was one of the first, if the not the first, company that came to mind. With a tried and true product line for almost every area a casino property could ever need, not to mention a great group of people behind it, it’s no wonder IGT has risen to such epic heights throughout the years. And they certainly aren’t going to be stopping anytime soon.

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In the Growing I-Gaming Market, the Best Defense is a Good Offense

The best defense is a good offense. Chances are you’ve heard this quote from the Prussian solider and military theorist Carl von Clausewitz many times before. Its core meaning lends itself to many different applications—sports, politics, war and, more and more often these days, business. And it is its business applications that prove exceedingly true when we start to examine the growing i-gaming market.

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Get Your Head in the Clouds

What happens to a company that doesn’t possess a clear understanding of the potential significance of emerging technology and the benefits it can provide? At best, it fails to thrive, and at worst, it shuts its doors and sells off its assets to pay the creditors. Having a successful product doesn’t ensure long-term success, however. Sun Microsystems gave us Java, Zenith gave us the remote control, and Fairchild ...

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BMM Taking the U.S. by Storm

There has been no shortage of news stemming from BMM lately, from new licenses to certifications, anniversaries to appointments, and even a new world headquarters in Las Vegas. There’s no doubt about it—BMM is seriously busy, and with their interesting history, experienced leadership, company outlook and exciting initiatives, they are finally set to take on the U.S.

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Cornell Balagot: Influencing the Industry

In an industry where duration often equals impact, it’s surprising that one man can have such an influence in a short six-year span, yet Cornell Balagot has done just that. As the product development manager for the Oregon Lottery, Balagot came to the gaming industry after spending more than 30 years in telecommunications. Through his work at the Oregon Lottery and with the Gaming Standards Association (GSA), ...

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Gaming Visionaries - Benny Sum

In this month’s feature, CEM recognizes some of gaming’s brightest visionaries. Hard-working, resourceful, spirited and humble, each exceptional gaming professional profiled here has a host of admirable qualities. The profiles will give you an inside look at why each leader deserves to be recognized and the amazing things they’ve contributed to the industry. You’ll learn about our visionaries’ backgrounds, professional goals and more.

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Gaming Visionaries - Carole Carter

In this month’s feature, CEM recognizes some of gaming’s brightest visionaries. Hard-working, resourceful, spirited and humble, each exceptional gaming professional profiled here has a host of admirable qualities. The profiles will give you an inside look at why each leader deserves to be recognized and the amazing things they’ve contributed to the industry.

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