Audio Articles
In the Growing I-Gaming Market, the Best Defense is a Good Offense
July 31, 2012
The best defense is a good offense. Chances are you’ve heard this quote from the Prussian solider and military theorist Carl von Clausewitz many times before. Its core meaning lends itself to many different applications—sports, politics, war and, more and more often these days, business. And it is its business applications that prove exceedingly true when we start to examine the growing i-gaming market.
In a June 2012 CEM article, “Video Killed the Radio Star,” Kevin Parker offered a list of possibilities for operators to consider before making a choice regarding the fast-growing development of i-gaming within the United States. Expanding on that premise, this month we’ve taken a more philosophical look at how brick-and-mortar casino operators can start building their offense when it comes to maintaining their relevance and profitability in the growing i-gaming market.
Third-Party Developers
If the axiom “content is king” is indeed correct, the industry’s current king is ill and getting sicker by the day. The all-important gaming content for our industry has been controlled by a handful of major vendors for years, and while these vendors have performed admirably in serving up content for the Baby Boomers, their current wares offer little to no interest to the next generation of perspective gamblers.
To read the full article, click here.
