Audio Articles
Audio Article: Chainsaws and Toasters
July 1, 2013
Our industry has fallen into the custom of producing technologies that are incredibly useful for the operator but do little for their true end-users. While the goal of most vendors is to provide goods or services that reduce overhead and boost the organization’s efficiency, the product’s value is greatly reduced if it doesn’t also benefit the casino’s customer base.
Have you ever seen the slot theme “Chainsaws and Toasters?” This game theme represented both the best and worst of our industry practices as it relates to implementing innovative technology that benefits the casino, while ignoring players’ needs and desires.
During the industrywide conversion process from coin to ticket-in/ticket-out (TITO) technology in the early 2000s, manufacturers exhausted their game theme libraries as they struggled to keep up with the demand of replacing the game kits on every non-compatible TITO game in the market. In an effort to create new themes to meet industry needs, major gaming companies randomly picked two items that had absolutely nothing to do with each other, cloned the math of a proven theme and threw it out into the market. The explanation provided at the time was the content didn’t matter; slot players would play anything.
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