These days, it is difficult to pick up a design or business magazine without seeing at least one article on designing “green” buildings. Designing buildings that leave less of a “footprint” on the environment is quickly going from trend to requirement. The needs of customers are also changing, especially in the casino business.
Read about some of the regulation news from November 2008. Including a case about internet gambling sites in Kentucky, confusion over Proposition A in Missouri, a possible zoning change to permit building a Foxwoods Casino in Pennsylvania, and UK companies taking advantage of Google's eased restrictions on gambling advertising.
Compliance plans and advertising seem like strange bedfellows. After all, what advertisements can possibly cause gaming regulatory compliance issues? One Las Vegas casino found out when it attracted the unwanted attention of gaming regulators when it launched a risqué series of billboards. One showed cards, poker chips and a couple in a suggestive pose with the tagline “There’s always a temptation to cheat.”
At the foot of the breathtaking Sangre de Cristo Mountains in northern New Mexico lies the state’s newest and largest entertainment destination, the Buffalo Thunder Resort & Casino. Owned and operated through a joint venture between the Pueblo of Pojoaque and the Hilton Hotels Corporation, the property offers an all-inclusive escape into one of America’s most eclectic and historic cities.
It is common knowledge that the Theory of Probability is the basis of all casino games. Before any game can be put on a casino floor, the house advantage or the expected value (EV) of the game must be calculated. Nevada Gaming Control Board Regulation 14 requires that any gaming device must have a theoretically demonstrable payback of 75 percent or higher.
Barona Valley Ranch is famous among recreational gamblers and tournament enthusiasts for staging the most successful table game events in the industry. They have achieved these successes because they always develop their programs around the four cornerstones of casino marketing: acquisition, retention, reactivation and growth. Here, they offer their top 10 tournament innovations.
Before you listen to another pitch for the latest and greatest new system, ask yourself, "Am I doing everything I can with the system I have today?" I’ve learned, whether as a senior marketing executive as an operator, or more recently, as a consultant to both large and small gaming operators, that new systems not only are not the solution to a marketing problem, but that they usually exacerbate the issue.
Hoping its upcoming Global Gaming Expo will improve on last year’s record-breaking numbers isn’t all the American Gaming Association (AGA) has been doing recently. It continues to advocate for the Travel Promotion Act, expand the annual Responsible Gaming Education Week, and focus on the future. Frank Fahrenkopf Jr., AGA President and CEO, speaks with CEM.
With apologies to the Ringling Brothers, the greatest show on earth isn’t in a traveling tent anymore; it’s anchored each November in Las Vegas, and it’s called G2E. The annual Global Gaming Expo has been growing every year since inception in September 2001. Be ready for this year's G2E, and follow these top 10 do's and don'ts.
In these tough economic times your brand is most at risk and will require extra vigilance, investment, support and creativity to maintain or grow. Consumers and businesses may have more limited budgets but that doesn’t mean they won’t spend money. In fact, it means that branding is more important than ever as those buyers will look to spend on brands with which they have relationships.
