March 2011

ICE Retains International Importance

By Alan Campbell

Author: 
Alan Campbell

This past January saw well in excess of 20,000 visitors attend London’s Earls Court Exhibition Centre for the annual International Casino Exhibition (ICE). Guests got to check out the latest innovations from over 400 companies active in the online, mobile, betting, bingo, casino, lottery and street gaming sectors. Show organizer Clarion Gaming revealed that this year’s edition of ICE...

New Community Style & Progressives, March 2011

By N/A

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N/A

This month in new community style & progressives:Doggie Cash™ is an exciting linked 4-level progressive from ATRONIC; Dirty Dancing® Multi-Level Progressives kicks up great fun and nostalgia from IGT; and Super Multi-Progressive™ series offers an innovative, simple to understand, symbol-driven progressive from WMS.

New Class II Slots, March 2011

By N/A

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N/A

Check out these latest Class II games, Quick Hit™ White Fire™ from Bally Technologies, Hippo Heist™ from Cadillac Jack, $now $torm™ from Multimedia Games, Double Trouble™ from Rocket Gaming Systems, and Silver Dollar Shootout™ from VGT.

Table Games & Gear, March 2011

By N/A

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N/A

In new table games this month: Interblock’s latest offering on the Organic Dice platform is Sic Bo; and TCSJOHNHUXLEY presents the world’s thinnest light box using innovative electroluminescence (EL) technology.

Opening Up the Gaming Market in the Netherlands?

By Justin Franssen and Frank Tolboom

Author: 
Justin Franssen and Frank Tolboom

Things are currently moving rapidly in the Dutch gaming market due to both political and legal developments. The new Dutch government indicated that it might introduce a licensing regime for remote gambling, and very recently a sell-off of state-owned Holland Casino was suggested by the state secretary of finance in Parliament. In addition, legal cases are pending regarding the compatibility of the Dutch gaming policy with EU law and the qualification of poker as a game of chance or skill.

Interblock’s Big Singapore Success

By Amanda Huggett

Author: 
Amanda Huggett

Slovenia-based Interblock has big news, in the form of their largest installation ever. Resorts World Sentosa, one of the most advanced integrated casino resorts in the world, recently ordered 206 player stations of Interblock’s Organic Island, the company’s feature-rich multi-game, multi-player product.

Latin American News Round-Up

By James Marrison

Author: 
James Marrison

The casino sector in Chile reported record earnings in 2010, despite the devastating earthquake that struck in February of that year. According to the most recent statistics released by the Chilean Gaming Control Board (SCJ), although eight of the 15 new casinos had to temporarily close their doors to the public, the casinos received a total of 4.76 million visitors in 2010 (10.63 percent more than the previous year).

Short-Term Promotions vs. Long-Term Brand Value: Delivering the Best of Both

By Dennis Hardy

Author: 
Dennis Hardy

What’s the fastest way to stimulate immediate casino visitation and revenue? In today’s economy, the answer usually involves some form of financial incentive. Like room discounts. Or a point multiplier. Maybe some extra free play. Sure, it lowers your overall profitability per transaction, but that is outweighed by the fact that it (hopefully) increases your total number of transactions by a greater degree.

Harnessing the Power of Social Networking

By Stephanie Maddocks

Author: 
Stephanie Maddocks

Social networking is the electronic equivalent to the old fashioned quilting bee, coffee klatch or barbershop network. First we had books, then telephones, then televisions and now computers. Social networking allows people to connect with each other in a manner of their choosing via the all-powerful Internet. And the key there is “their.” Social networking is all about the individual user and their desire to belong, to fit in, to stand out, to stand up and to share.

From Data to Wisdom: A Path to Sustainable Profits

By George Haldeman

Author: 
George Haldeman

Virtually every casino in the country has data on their customers. Where many casinos struggle is transforming their raw data in wisdom. There are various stages of data transformation we go through as individuals and organizations. We start off with data. Data in and of itself isn’t very useful. In the casino industry, working with card in, card out, coin in, coin out and par values of machines doesn’t facilitate any business process.