Casino Enterprise Management

Valley View Casino opened its new 7,500 square feet non-smoking casino addition on March 2, 2007. The fully-enclosed smoke-free space added an additional 350 new slot machines and a full bar.  Valley View plans to add additional space as part of its $114 million expansion project that will more than double the size of the San Diego county casino, located in Valley Center, Calif.

Check out these new products for the gaming industry: Curveline Inc.—S-Curved Roof Deck Panels, Tyco Fire & Security—American Dynamics™ SpeedDome Ultra8, Digital Dynamics—S2SConnect, Axis—AXIS 291 1U Video Server Rack, Dallmeier’s CCTV/IP Products for Solutions Catalogue, United Receptacle—Eclipse, and Elo TouchSystems—1529L 15” LCD with APR.

Few things live up to their hype: “shock and awe” devolves to shocking and awful, senior prom, and heavily advertised casino house bands like Mr. Stuart and the Schoolboy Blues. The elimination of hype and the implementation of receiving honest evaluation as a tool of improvement should be the desire of casino operators.

It’s important to be aware that your best customers may also be other casino marketer’s best customers. You can’t take them for granted. Their decision to visit a casino is based on many attributes—primarily location, but also more likely than not, who’s offering them the most compelling deal.

Many nontraditional laws apply to the human condition. We’ve all heard of Murphy’s Law, which states things will go wrong in any given situation, if you give them a chance. It’s a popular adage in Western culture, and when things do go wrong, many of us chalk it up to old Murphy’s Law.

O’Brien, in his book Bad Bet, certainly called it right back in 1998. Rapid, even astounding, gambling growth has continued ever since; fueled mostly by the backlog of consumer demand accumulated during so many decades of prohibition. Nothing grows forever, and evidence shows the supply of gambling opportunities is dangerously close to exceeding demand.

If Spielo was a new car, it would be luxurious, adaptable, unique, and definitely reliable. Most importantly, Spielo, a designer and manufacturer of electronic gaming devices, video lottery software, and related game content—like a well-oiled roadster—has always satisfied customers discerning enough to sit in the ideal driver’s seat.

When it comes to game protection, surveillance is the information hub of the casino. From collecting to analyzing data, surveillance has one thing no one else in the organization has—video. Video allows us to capture the truth. It is not data filtered through human beings. It is data captured by unbiased and totally objective cameras. I have never met a camera I didn’t like.

For the past 20 years, Indian Gaming has been a touchstone for economic development and financial independence for numerous tribal governments. Initially, tribes built small bingo halls and casinos, and used revenues to fund essential government services such as education, healthcare, and the construction of roads and other critical infrastructure.

Gaming in Delaware offers harness racing, horse tracks, simulcasting, golfing, and NASCAR, as well as great retail, entertainment, and dining venues. But Delaware gaming is on the move, and is meeting the border state competition head-on with three great properties offering new games, new sights, and definitely new experiences.