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Cash Back vs. Cash Rewards: What Are the Real Costs?

... converts points into cash in the form of “cash rewards,” but with the restriction that players must play a given amount ... this would equate to 1.87 percent (40% x 4.67%) of total slot revenue that management must budget as the cost of the cash back ...

Story - Anonymous - 06/19/2009 - 08:57 - 0 comments - 0 attachments

Aqueduct Gaming Announces Addition of Harrah's Brand

... destination to Queens. With the agreement, Harrah's Total Rewards® player loyalty program will be available to customers of the ...

CEM Newswire - Anonymous - 08/26/2009 - 07:58 - 0 comments - 0 attachments

It May Not be Broadway, But Blackjack Tournament Productions are a Hit!

... at little cost, for the chance of winning large rewards. Tournaments have veered slightly from play-cultivating marketing ... to the player or dealer, the player with the lowest point total after the round was knocked out of the tournament.     ...

Story - Anonymous - 05/29/2009 - 08:41 - 0 comments - 0 attachments

Networked Gaming Guide Volume 1 Issue 3

... beneficial in other ways. First, players can choose their rewards, giving them incredible flexibility and a better total experience. For operators, a single-card solution builds brand loyalty, ...

Story - Anonymous - 10/02/2009 - 11:53 - 2 comments - 0 attachments

What's Shakin', November 2007

... SAS and Teradat, GLI approval for Paltronics' Random Rewards, and more. ... managers completes a two-year initiative in which the total number of sales representatives serving AC Coin & Slot customers was ...

Story - Anonymous - 06/24/2009 - 12:48 - 0 comments - 0 attachments

Table Trac Inc. Signs Multi-Property Deal with Seminole Nation

... Trac suite of casino management products will provide a total solution for the Seminole Nation," said Chad Hoehne, President of Table ... suite of casino management products, including Reflexive Rewards© patron management, along with Promo Trac, Table Trac's marketing and ...

CEM Newswire - CEM Staff - 11/26/2010 - 16:35 - 0 comments - 0 attachments

Nevada Regulators Grant Approval for Harrah's to Acquire Planet Hollywood

... to be integrated into Harrah's customer-loyalty program, Total Rewards, during the second quarter of 2010. "Planet Hollywood Las ...

CEM Newswire - Anonymous - 03/04/2010 - 09:58 - 0 comments - 0 attachments

MGM MIRAGE Shareholders Approve Name Change to MGM Resorts International

... a simple, comprehensive and appealing program of customer rewards, privileges and appreciation,” said Bill Hornbuckle, Chief ... was simply time to go on the offensive and unleash the total power of our unmatched assets by better recognizing customer play and ...

CEM Newswire - Anonymous - 06/16/2010 - 08:38 - 0 comments - 0 attachments

Can You Help Me Now? How to Re-focus Customer Service on Your Slot Floor

... gaming, for example, customers will conceivably obtain rewards right at the slot game itself. No player representative, no host, no ... Explain to employees how the guest is buying the “total property experience” and how they are an essential part of it. Your ...

Story - Anonymous - 08/03/2009 - 11:08 - 0 comments - 0 attachments

The Petabyte Era of Gaming Data

... that we now consider it possible only to estimate the total volume and the potential end point. This astronomical growth in data ... estimating player worth so that he can be given suitable rewards, including comps. (The total value of comps given out by casinos is ...

Story - Anonymous - 06/08/2009 - 09:05 - 0 comments - 0 attachments