... and the success of revenue management, attributed to the Total Rewards program. “They have such great data about their customers and in such ...
Story - CEM Staff - 08/30/2010 - 08:47 - 0 comments - 0 attachments
... This game gives players an individualized experience and rewards players for continued play, while featuring the first ever dynamic ... Wells-Gardner has been keenly focused on addressing the total cost of ownership as a means to optimally balance features and ...
Story - CEM Staff - 11/17/2010 - 19:39 - 0 comments - 0 attachments
... who spent $5,000 at your casino actually accessed $50,000 total in cash on the same trip, translating into a 10 percent loyalty factor? ... at the cash point-of-sale, just like they do with the rewards and incentives that they offer for slot or table play—through ...
Story - Anonymous - 05/11/2010 - 07:57 - 0 comments - 0 attachments