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Cash Back vs. Cash Rewards: What Are the Real Costs?

... converts points into cash in the form of “cash rewards,” but with the restriction that players must play a given amount ... their currency. Therefore, cash back does differ from cash rewards. There are a number of other variables that may come into ...

Story - Anonymous - 06/19/2009 - 08:57 - 0 comments - 0 attachments

February 2007, Volume 5 Issue 2

... Can Learn from Football ► Cash Back vs. Cash Rewards ► A Red Flag for Calibration ... Saga Continues By Al Zayas ► Cash Back vs. Cash Rewards: What are the Real Costs? By Steve Karoul ► A ...

Issues - Anonymous - 08/24/2010 - 18:09 - 0 comments - 0 attachments

Aqueduct Gaming Announces Addition of Harrah's Brand

... to Queens. With the agreement, Harrah's Total Rewards® player loyalty program will be available to customers of the planned Aqueduct casino. Harrah's Total Rewards is the largest casino customer loyalty marketing program in the world ...

CEM Newswire - Anonymous - 08/26/2009 - 07:58 - 0 comments - 0 attachments

Table Games & Gear, March 2008

... major manufacturers from March 2008: PokerTek's PokerPro Rewards and Shuffle Master's Caribbean Stud Bonus. ... PokerTek — PokerPro® Rewards PokerTek will soon offer Poker rooms a great new way to run ...

Story - Anonymous - 06/04/2009 - 08:49 - 0 comments - 0 attachments

Love ’Em, Then Leave ’Em: Managing Your Database and Saying Goodbye

... is easy. Identify your top tier and shower them with rewards. This VIP group could be the top 10 percent of your database or ... spicier. Artfully honoring loyalty is what these rewards programs are all about. You want to make people feel special. You want ...

Story - Anonymous - 06/01/2009 - 13:13 - 0 comments - 0 attachments

It May Not be Broadway, But Blackjack Tournament Productions are a Hit!

... at little cost, for the chance of winning large rewards. Tournaments have veered slightly from play-cultivating marketing ... and new players — unless, of course, high-stake rewards are advertised or celebrities are televised playing in tournaments at ... productions sell the “fun factor” and provide rewards toward overall advertisement. Turn the Ordinary to Extraordinary ...

Story - Anonymous - 05/29/2009 - 08:41 - 0 comments - 0 attachments

In Search of Self-Redemption

... without the exchange of money and allowing them access to rewards programs and amenities at a single location. ... the exchange of physical money and allowing them to access rewards programs and property amenities at a single self-service location. The ...

Story - Anonymous - 08/24/2009 - 13:29 - 0 comments - 0 attachments

Continuous Improvement

... and moves through analysis, decisions, actions, results, rewards and repeat. If the organization falters at any point in the process, ... starting point and the current status is required. Rewards Rewards are important to the culture as well. They do not have to be ...

Story - CEM Staff - 11/02/2010 - 08:37 - 0 comments - 0 attachments

What's Shakin', November 2007

... SAS and Teradat, GLI approval for Paltronics' Random Rewards, and more. ... . Paltronics Announces GLI Approval of Random Rewards Paltronics Inc. announced the GLI approval of Random Rewards™, Paltronics’ unique patented slot machine bonusing ...

Story - Anonymous - 06/24/2009 - 12:48 - 0 comments - 0 attachments

Networked Gaming Guide Volume 1 Issue 3

... beneficial in other ways. First, players can choose their rewards, giving them incredible flexibility and a better total experience. For ... their players with instant, individualized comps and rewards. Next, let’s focus on rewarding hot players. Hot players are ...

Story - Anonymous - 10/02/2009 - 11:53 - 2 comments - 0 attachments