... Wright Casino Marketing, Inc., the country’s premier agency specializing in gaming and ... new service for our clients,” said Wright Casino Marketing President Tony Aveni. “Along with our exceptional gaming ...
CEM Newswire - CEM Staff - 01/13/2011 - 09:42 - 0 comments - 0 attachments
... that Kirsten Clark has been named Vice President of Global Marketing and Product Management, a non-officer position, effective ... Master, Inc. where, as Vice President of Worldwide Marketing, she oversaw Shuffle Master's worldwide branding, product marketing ...
CEM Newswire - CEM Staff - 01/13/2011 - 10:06 - 0 comments - 0 attachments
... SkyWire® Media, an SMS Mobile Marketing company, announced it is partnering with Boyd Gaming Corporation to ... LAS VEGAS--(BUSINESS WIRE)--SkyWire® Media, an SMS Mobile Marketing company, today announced it is partnering with Boyd Gaming ...
CEM Newswire - CEM Staff - 01/12/2011 - 07:33 - 0 comments - 0 attachments
... Tracey Chernay, executive vice president of sales and marketing, tells us about TransAct’s newest product Epicentral. This new ... allows casino operators to create promotional coupons and marketing messages that can be delivered to the player in real time at the slot ...
Videos - CEM Staff - 01/05/2011 - 13:22 - 0 comments - 0 attachments
... recessionary.” Linda Gordon, director of marketing for SCA Gaming, stated, “Gone are the days of ‘build it and they ... can provide the opportunity to adapt both product and marketing approaches to reflect shifting demographics and to capitalize on the ...
Story - CEM Staff - 01/17/2011 - 07:34 - 1 comment - 0 attachments
... The Glenn Group, a Nevada-based full-service marketing communications agency, received three Gaming Voice Awards at the ... Nev.) – The Glenn Group, a Nevada-based full-service marketing communications agency, received three Gaming Voice Awards at the 10th ...
CEM Newswire - CEM Staff - 01/05/2011 - 10:30 - 0 comments - 0 attachments
... With more than 18 years of casino and relationship marketing and leadership experience, Mickey Parenton will direct the Baton ... Entertainment, including Regional Vice President of Casino Marketing for the Gulf Coast Region, Regional Vice President of Casino ...
CEM Newswire - CEM Staff - 01/18/2011 - 07:40 - 0 comments - 0 attachments
... parts. Last month we explored the results of combined marketing and slots initiatives that drove significant value to the bottom line ... they bring operators, specifically a mini casino-focused marketing program that was successfully delivered at Silverton. In the third ...
Story - CEM Staff - 01/05/2011 - 07:18 - 0 comments - 0 attachments
... go to www.jimkilby.com and check out Kilby’s Casino Marketing Manager 4.0 software. 2. What is the actual cost of a $5 ... in Anthony Lucas and Jim Kilby’s Principles of Casino Marketing (2008), pages 73-74. Lucas explains that the $5 match play coupon, ...
Story - CEM Staff - 01/04/2011 - 16:02 - 0 comments - 0 attachments
... of the lottery and gaming businesses, including sales, marketing, research and development, and manufacturing. He was with Scientific ... offerings. James C. Kennedy, Jr. has been named Chief Marketing Officer and will be responsible for global marketing across the ...
CEM Newswire - CEM Staff - 01/05/2011 - 13:19 - 0 comments - 0 attachments
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