Search: marketing, 2008

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In Mobile Marketing, Intelligence in Not an Option

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MP3 Library - Anonymous - 05/29/2009 - 13:31 - 0 comments - 0 attachments

Leverage Your Marketing Toolbox for Top Performance

... “Stop all your advertising, and spend your entire marketing budget on only direct mail and player development.” I cringe when I think of marketing teams following this recommendation, perhaps halting a critical ...

Story - Anonymous - 06/02/2009 - 07:17 - 1 comment - 0 attachments

The Mobile Marketing Revolution: Get in the Game or Get Left Behind

... Satellite Radio and YouTube have in common with casino marketing. Simply put, they put the consumer in charge. For marketers, such ... screen” provides a compelling and largely untapped marketing opportunity.  If you don’t do it, your competition will. ...

Story - Anonymous - 06/02/2009 - 12:44 - 0 comments - 0 attachments

In Mobile Marketing, Intelligence is Not an Option

... they aren’t on the property. By working closely with marketing managers, hosts can determine the best channels to communicate with ... relevant manner. In today’s permission-based marketing world, your guests expect to receive offers that are personalized to ...

Story - Anonymous - 06/10/2009 - 11:36 - 0 comments - 0 attachments

Herding Ducks: A Bird’s Eye View of a Fully Functional Marketing Department

...       Nicole Barker is a marketing consultant and writer. Following a role as Direct Marketing Manager for Harrah’s Las Vegas, Harrah’s Laughlin and the ...

Story - Anonymous - 06/11/2009 - 12:58 - 0 comments - 0 attachments

Marketing’s New Symphony: Harmonizing Creative and Technical Resources

... years) reported to the finance department. Today, it is marketing departments that are driving much of the gaming industry’s ... making new things possible. To successfully apply marketing technology requires a Vulcan mind meld between the highly logical ...

Story - Anonymous - 06/03/2009 - 08:44 - 0 comments - 0 attachments

Marketing Analysis Case Study: The Golden Gate Hotel and Casino

... Coast recently traveled to Nevada to conduct comprehensive marketing research and analysis on Golden Gate Hotel and Casino, located on ... study, meeting with Golden Gate owner Marc Brandenburg, Marketing & Promotions Manager Heather Sobczak, Vice President of Marketing ...

Story - Anonymous - 06/16/2009 - 11:16 - 0 comments - 0 attachments

Psychics, Tattoos and a Big Empty Box

... the time, effort and expense to create banners, signs and marketing literature proclaiming that their product was the product of the future. Are your marketing team members thinking “outside the box”? If so, it might ...

Story - Anonymous - 06/02/2009 - 07:49 - 0 comments - 0 attachments

Where to Go When You Don't Know

... find out just where to go when you don’t know. From marketing consultants to game protection consultants, from construction firms ... IT problem? Can’t figure out what your new casino marketing strategy should be? Does your table games hold come in consistently ...

Story - Anonymous - 10/19/2010 - 08:01 - 0 comments - 0 attachments

Courting Spiders: A Primer on SEM

... and spiders. If you’re serious about Internet marketing, then you want to attract as many creepy crawlies as possible. It all ... and spiders. If you’re serious about Internet marketing, then you want to attract as many creepy crawlies as possible. ...

Story - Anonymous - 06/08/2009 - 08:38 - 0 comments - 0 attachments