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The Real Cost of Discounting Table Game Loss

... The most misunderstood and miscalculated cost of marketing to table games players is the cost ... money in a customer’s pocket, and since the customer had lost the money at the casino, the reduction was considered “incidental.” Of ...

Story - CEM Staff - 06/04/2012 - 06:17 - 0 comments - 0 attachments

Tribal Gaming Finance Terminology 101

... looks in their eyes. I realized we had completely lost our audience due to some financial terms we were using that were foreign ... panel during a Tribal Gaming Economic Development Summit and was extremely impressed by the notable and accomplished resumes of my ...

Story - CEM Staff - 05/02/2011 - 07:22 - 0 comments - 0 attachments

Reverse the Curse: What Casinos Can Learn from the Boston Red Sox

... Boston Red Sox were playing the New York Mets … and, it seemed, fate as well. You see, this game really began in 1919, when ... Buckner’s error, but was that really why the Red Sox lost the series? I say no. The Sox lost because the team was playing to protect ...

Story - Anonymous - 08/27/2009 - 12:30 - 0 comments - 0 attachments

Making a Smart Bet on the Future

... now confronts competitive forces that compel it to set and meet a new, much higher standard for financial rigor in managing ... now confronts competitive forces that compel it to set and meet a new, much higher standard for financial rigor in managing ... of plateauing gaming revenue in a mature market) has lost some traction as more cash-strapped families opt for stay-at-home ...

Web Exclusives - CEM Staff - 09/18/2012 - 11:38 - 0 comments - 0 attachments

Discounting Player Losses

... once a collection incentive, is now a marketing incentive, and is probably messing with your game math? It’s discounting player losses, ... the casino is returning 10 percent of the dollar amount lost by the player. Thus far, the cost appears to be 10 percent. However, this ...

Web Exclusives - CEM Staff - 10/17/2011 - 14:56 - 0 comments - 0 attachments

So Where’s the Silver Lining?

... with gasoline averaging $3.50 a gallon around the country and reports of it quite likely heading north of $5 a gallon by spring. That ... of a casino resort. Since the recession, some have lost their jobs. Some have had their retirement savings evaporate. Some have ...

Story - CEM Staff - 03/01/2012 - 08:28 - 0 comments - 0 attachments

Responsible Gaming and The Blame Game

... Implementing responsible gaming standards and practices is an often thankless but essential part of all casinos’ core ... plan. However, the effort’s actual value is often lost on both patrons and staff who either don’t understand why we perform ...

Story - CEM Staff - 04/01/2013 - 06:01 - 0 comments - 0 attachments

Gaming in Mexico: Remote, Mobile and Online Wagering

... Alfredo Lazcano and John R. Long ... order of peer-to-peer commerce with gaming has not been lost on industry operators, entrepreneurs, legal observers or regulators both ...

Story - Anonymous - 06/08/2009 - 12:36 - 0 comments - 0 attachments

Michael “Mickey” Wichinsky: Remembering a Gaming Icon

... The gaming industry sadly lost an icon last month when Michael “Mickey” Wichinsky passed away at the age of 90. Support poured out immediately to close friends and family, and the industry is still grieving the loss of such a gaming ...

Story - CEM Staff - 04/01/2013 - 06:11 - 0 comments - 0 attachments

Free Play Isn't Free

... worthless fish was renamed “Chilean Seabass” and became so popular it has now almost been fished out of existence. In ... average daily worth in free play. So, if you typically lost $100 at this particular property, he sent you a $100 free play offer. ...

Story - Anonymous - 01/27/2010 - 07:37 - 0 comments - 0 attachments