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Marketing in Tough Times: Lessons from Other Consumer Categories

... create significant revenue challenges and budget pressure. Marketing is a big line item on the corporate P&L, and one that is tempting ... management to reduce in tough times. However, cutting the marketing budget will exact a long-term price that far exceeds the benefits of ...

Story - CEM Staff - 11/02/2010 - 08:37 - 0 comments - 0 attachments

Barona Starts Marketing with The Venetian, The Palazzo

... Barona Resort & Casino is betting that its new marketing relationship with two world-class resorts, The Venetian ... Barona Resort & Casino is betting that its new marketing relationship with two world-class resorts, The Venetian ...

CEM Newswire - Anonymous - 06/09/2010 - 12:06 - 0 comments - 0 attachments

Marketing Analysis Case Study: The Golden Gate Hotel and Casino

... Coast recently traveled to Nevada to conduct comprehensive marketing research and analysis on Golden Gate Hotel and Casino, located on ... study, meeting with Golden Gate owner Marc Brandenburg, Marketing & Promotions Manager Heather Sobczak, Vice President of Marketing ...

Story - Anonymous - 06/16/2009 - 11:16 - 0 comments - 0 attachments

Table Management Systems as a Marketing Tool

... is also a beta site of downloadable slots and innovating marketing management tools). While some may argue that table game tracking ... Tracking slips are now entered into a computerized marketing system, such as Bally’s SDS/CMP, Aristocrat’s CDS-Oasis, ...

Story - Anonymous - 09/23/2009 - 12:56 - 0 comments - 0 attachments

Viejas Casino Names New GM, VPs of Marketing and HR

... that add a combined 40-plus years of casino management, marketing and human resources experience to the San Diego County gaming and ... that add a combined 40-plus years of casino management, marketing and human resources experience to the San Diego County gaming and ...

CEM Newswire - CEM Staff - 12/03/2010 - 13:30 - 0 comments - 0 attachments

An Ingenious Internet Marketing Tool

... versa. Take a peek inside GameLogic and its innovative marketing tools. You won't believe how they're working around the anti-online ...

Story - Anonymous - 07/31/2009 - 09:22 - 0 comments - 0 attachments

GameLogic Announces Facebook Integration

... GameLogic, Inc., a provider of interactive marketing services for the U.S. regulated gaming industry, today announced ... These programs extend GameLogic's Internet player/database marketing platform to the rapidly growing world of social media. ...

CEM Newswire - Anonymous - 11/12/2009 - 13:15 - 0 comments - 0 attachments

Zamarin Named CMO at Tropicana Entertainment

... Zamarin has been named Senior Vice President and Chief Marketing Officer at Tropicana Entertainment, LLC responsible for developing the corporate marketing function. From 2002-2008, Zamarin was head of corporate marketing at ...

CEM Newswire - Anonymous - 12/28/2009 - 13:33 - 0 comments - 0 attachments

Joe Olmstead, Pelco Director of Global Marketing Communications to Retire

... Pelco announced that its Director of Global Marketing Communications, Joe Olmstead, will be leaving the company to enjoy ... – Pelco announced today that its Director of Global Marketing Communications, Joe Olmstead, will be leaving the company to enjoy ...

CEM Newswire - Anonymous - 06/25/2009 - 08:05 - 0 comments - 0 attachments

AC Coin & Slot Appoints Jason Seelig to Executive Vice President, Sales & Marketing

... been appointed to Executive Vice President of Sales and Marketing. Seelig is returning to this role after having held the position ... been appointed to Executive Vice President of Sales and Marketing. Seelig is returning to this role after having held the position ...

CEM Newswire - Anonymous - 07/20/2009 - 10:57 - 0 comments - 0 attachments