Search: marketing

Results 41 - 50 of 1095

Results

Bally Names Jean Venneman VP of Product Marketing and Licensing

... has joined the Company as Vice President of Product Marketing and Licensing. “We are extremely pleased to welcome Jean to ... Dan Savage, Bally Technologies’ Vice President of Marketing. “She is a proven leader with an outstanding gaming industry ...

CEM Newswire - Anonymous - 06/17/2010 - 09:50 - 0 comments - 0 attachments

Pinnacle Announces First Baton Rouge Appointment

... Bailey Ginn, 39, to the new position of senior director of marketing for the Company's casino resort in Baton Rouge, Louisiana, which is ... will be responsible for the development of an integrated marketing program for the new property and for all day-to-day marketing ...

CEM Newswire - Anonymous - 05/25/2010 - 10:58 - 0 comments - 0 attachments

Who is Due Back? Part IV: Applying BI to Measure Marketing Results

... While it comes to measuring the success of your marketing promotions, would you rather rely on luck or business intelligence? ... CEM blog entry relating to how to measure effectiveness of marketing programs ( www.casinoenterprisemanagement ... the series to five parts.   The world of marketing is full of rules of thumb. For example, according to Web Marketing ...

Story - Anonymous - 11/03/2009 - 07:17 - 0 comments - 0 attachments

Marketing’s New Symphony: Harmonizing Creative and Technical Resources

... years) reported to the finance department. Today, it is marketing departments that are driving much of the gaming industry’s ... making new things possible. To successfully apply marketing technology requires a Vulcan mind meld between the highly logical ...

Story - Anonymous - 06/03/2009 - 08:44 - 0 comments - 0 attachments

Perspectives of Data: Financial vs. Slots vs. Marketing

... view of the data for a slot analysis may be misleading for marketing purposes. ... view of the data for a slot analysis may be misleading for marketing purposes. The mathematics involved here derives from set theory and ...

Story - Anonymous - 06/01/2010 - 06:00 - 0 comments - 0 attachments

Brandaroma Buys Scent Marketing Company AromaSys

... World leader in corporate scent marketing, Brandaroma, has announced today that it has bought Minnesota based ... - 8 February 2010] - World leader in corporate scent marketing, Brandaroma, has announced today that it has bought Minnesota based ...

CEM Newswire - Anonymous - 03/18/2010 - 13:32 - 0 comments - 0 attachments

Who is Right? - Slots Versus Marketing Perspectives of Data

... are my games performing? 3)    From the marketing perspective - what impacts are my marketing programs or incentives having on my gaming floor? Slowly ...

Blog entry - Anonymous - 05/07/2010 - 09:23 - 1 comment - 0 attachments

Casino Credit and Marketing: Walking the “Ego Line” Following the Four Cs?

... This argument is a good one. From the casino marketing point of view, they must somehow ensure the customer returns for ... debt? I was chatting with a vice president of casino marketing, and we both agreed that there is a strong link between a ...

Story - Anonymous - 09/23/2009 - 12:42 - 0 comments - 0 attachments

Foxwoods Hires Steve Karoul as Vice President of Casino Marketing

... has joined the organization as Vice President of Casino Marketing. In this role, Karoul will plan and implement promotional programs ...   Casino Expert Brings Comprehensive Marketing Background to Executive Team   MASHANTUCKET, CT ...

CEM Newswire - CEM Staff - 12/07/2010 - 16:21 - 0 comments - 0 attachments

Totaro Named VP of Marketing for Seminole Hard Rock Hollywood

... Amanda Totaro has been named vice president of marketing for the Seminole Hard Rock Hotel & Casino Hollywood.  In her new position, Totaro is responsible for marketing, promotions, customer relationship management, advertising, public ...

CEM Newswire - CEM Staff - 12/07/2010 - 15:36 - 0 comments - 0 attachments