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Jim Wise Joins Seneca Gaming as Sr. VP of Marketing

... Wise has joined the company as Senior Vice President of Marketing. A gaming industry veteran of more than 20 years, Wise will lead the overall marketing strategy and initiatives, including marketing, advertising, promotion ...

CEM Newswire - Anonymous - 02/09/2010 - 14:05 - 0 comments - 0 attachments

Maylette Garces Apointed Executive Director of Casino Marketing at Barona Resort & Casino

... With nearly 20 years of marketing and advertising experience, Maylette Garces has recently been appointed executive director of casino marketing at Barona Resort & Casino.  Garces has worked in Barona’s ...

CEM Newswire - CEM Staff - 01/13/2011 - 13:57 - 0 comments - 0 attachments

In Mobile Marketing, Intelligence is Not an Option

... they aren’t on the property. By working closely with marketing managers, hosts can determine the best channels to communicate with ... relevant manner. In today’s permission-based marketing world, your guests expect to receive offers that are personalized to ...

Story - Anonymous - 06/10/2009 - 11:36 - 0 comments - 0 attachments

WMS Names Amy Lipton Vice President of Marketing

... that Amy J. Lipton has been named Vice President of Marketing, effective immediately. Ms. Lipton brings more than 25 years of global marketing leadership and client knowledge to her new role. She will report to ... -Brings Over 25 Years of Global Marketing Leadership Including Broad Experience in Entertainment, Media and ...

CEM Newswire - Anonymous - 06/22/2010 - 08:40 - 0 comments - 0 attachments

Rivers Casino Welcomes Vice President of Marketing

... the Rivers Casino leadership team as the Vice President of Marketing in December 2009. Bateman’s responsibilities include Rivers direct marketing strategy, brand management, promotions, the Rivers Edge Players Club ...

CEM Newswire - Anonymous - 04/08/2010 - 10:11 - 0 comments - 0 attachments

Foxwoods Promotes Robert Victoria to Chief Marketing Officer

... responsibility for all Foxwoods and MGM Grand at Foxwoods marketing and sales initiatives, including casino services, promotions, ... resort & hotel sales, advertising, database marketing, e-commerce, public relations and brand management for North ... -Former Senior Vice President of Consumer Marketing takes on expanded role for Mashantucket Pequot Gaming Enterprises ...

CEM Newswire - Anonymous - 07/21/2010 - 09:26 - 0 comments - 0 attachments

Digital Marketing 101

... Traditional, direct marketing? Yeah, right. The digital age has dawned, but is your marketing department seeing the light? ...

Story - CEM Staff - 08/30/2010 - 08:47 - 0 comments - 0 attachments

Rovics Named Corporate Director of Marketing for Gila River Casinos

... the appointment of Joel Rovics as Corporate Director of Marketing. In his role, Mr. Rovics is responsible for the successful marketing strategies of Gila River Casinos three properties, brand management, ...

CEM Newswire - CEM Staff - 01/03/2011 - 14:43 - 0 comments - 0 attachments

Leverage Your Marketing Toolbox for Top Performance

... “Stop all your advertising, and spend your entire marketing budget on only direct mail and player development.” I cringe when I think of marketing teams following this recommendation, perhaps halting a critical ...

Story - Anonymous - 06/02/2009 - 07:17 - 1 comment - 0 attachments

Santa Ana Star Casino Promotes Burdick to Director of Marketing

... Star Casino has promoted Michael Burdick to director of marketing.  He is responsible for directing the casino’s overall marketing and promotional efforts including advertising, direct marketing, and ...

CEM Newswire - Anonymous - 07/21/2009 - 10:27 - 0 comments - 0 attachments