Casino Enterprise Management

ROI, Inc. has built its reputation by helping Native American casinos become more profitable through strategic marketing solutions. Now it has also begun to focus on an even more important matter – assisting the Indian Land Tenure Foundation (ILTF) in its critical mission to recover and maintain sovereignty of Tribal lands.

ROI, Inc. expanded its focus on digital and interactive media services by hiring casino marketing veteran Eric Gerold as Vice President of Integrated Marketing. Gerold will begin working immediately with clients to develop objective-based, results-driven digital strategies that integrate into each casino’s traditional marketing mix.

ROI, Inc. added to its team of casino marketing experts by hiring veteran database expert Nikki Dorau as a Senior Strategist. Dorau will immediately begin working with ROI's casino clients to develop strategies and tactics in the areas of database management, player development and Players Club program, as well as other marketing areas, including guest services, gaming technology, promotions and communications.