Casino Enterprise Management

Global strategic branding firm Siegel+Gale today announced the launch of strategic brand development work for Caesars Entertainment Corporation, the world's most diversified casino-entertainment company. Siegel+Gale worked with Caesars to re-define the brand platform and visual identity for Total Rewards, Caesars’ award-winning customer loyalty program.  Siegel+Gale created a brand platform to address Caesars’ abundant offerings...

Schindler Elevator Corporation has been awarded a multi-million-dollar service contract with Caesar’s Entertainment Corporation to maintain over 1,200 elevators, escalators and moving walks in 31 hotels and casinos located mainly in Las Vegas, Nevada and Atlantic City, New Jersey, as well as various other cities across the United States. The five-year contract includes full maintenance.

Gary Loveman, chairman, president and chief executive officer of Caesars Entertainment Corporation, has been appointed to the President's Export Council, the company announced today. The President's Export Council is charged with providing advice to the White House on strategies to bolster U.S. exports. Loveman joins the chief executives of leading travel and hospitality businesses as council members focused on cultivating international visitation to the United States.

Caesars Entertainment's 2010-2011 Sustainability Report covers calendar 2010 and the first half of 2011. It is both the company's and the casino-entertainment and hospitality industry's second such report. Environment: One report highlight is an updated CodeGreen (environmental) strategy that produced new two- to five-year targets for energy conservation, renewables, water consumption, waste diversion...

Caesars Entertainment Corporation was recognized as one of the top 2012 Diversity Leaders by Profiles in Diversity Journal for its innovation, communication and dedication to diversity and inclusion practices. Participating companies are evaluated annually on the effectiveness of their internal and external communication channels with its employees, customers, partners and the public.

Caesars Entertainment Corporation was awarded its fifth consecutive perfect rating from the Human Rights Campaign’s annual Corporate Equality Index. The Corporate Equality Index rates businesses based on lesbian, gay, bisexual and transgender workplace policies. “Caesars Entertainment is proud to be the only gaming company this year to have received a perfect...

Caesars Entertainment Corporation’s Chief Executive Officer and President Gary Loveman was recently awarded the highest honor, “Hotelier of the Year - Southern Nevada”, by the Nevada Hotel & Lodging Association. Caesars’ Northern Nevada Region was also recognized with the “Star of the Industry Sustainability” award along with many Caesars’ employees for excellence in the gaming and entertainment industry.

Caesars Entertainment Corporation today announced its Asia-Pacific debut with the groundbreaking of Caesars Palace Longmu Bay in Hainan, China.  The flagship 5 star luxury resort represents the first major venture of Caesars Global Life, a non-gaming division created to develop and manage branded luxury hotels, resorts, residences, villas, retail and entertainment destinations around the world.

The Linq, a $550 million retail, dining, entertainment and hospitality district located at the heart of the Las Vegas Strip, will be unlike anything in the famed resort city. Owned and operated by Caesars Entertainment Corporation, the mid-Strip attraction is designed as a destination in its own right and is being created to revitalize and re-define the center-resort corridor.

Caesars Entertainment Corporation today announced that Caesars Global Life, the unit recently created to develop branded luxury hotels, restaurants and other lifestyle amenities in resort destinations around the world, is expanding its presence to India. Through Caesars Global Life, Caesars Entertainment will develop its non-gaming presence and build a range of luxury hotels in South Asia, with entertainment and retail as integral components.